Energy Drinks & Shots

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BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley. 

7 Brew announced an expansion of its ready-to-drink beverage portfolio with the launch of its canned 7 Brew Coffee and five 7 Brew Energy beverages.

Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.

FLRT unveiled its first flavor innovation since launching earlier this year: Apple Bottoms Up.

McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. 

GORGIE is expanding its lineup with the launch of Candy Apple, a bold new flavor inspired by the iconic candy-coated treat.

STORM, a premium wellness energy drink designed for active lifestyles, announced its official launch, hitting store shelves nationwide.

Lucky Energy announced the expansion of its beverage line with the launch of SLUSH.

As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.