Energy Drinks & Shots

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Liquid Death, Los Angeles, announced its new distribution agreements with Sunset Distributing, a Southern California subsidiary of Hand Family Companies, and with Pacific Northwest distributors: The Odom Corp., Bigfoot Beverages and Summit Beverage Distribution Co. 

Lotus Plant Power is on a mission to redefine energy drinks, drawing inspiration from the iconic lotus flower’s balance of mind, body and spirit.

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.

Phorm Energy announced its nationwide launch of Honor. Educate. Unite., a brand new limited-time-only cherry slush flavor energy drink.

As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger. 

Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside. Already a hit overseas, Bad Apple became one of Monster’s top new product launches in the U.K. and across Europe, the company says.

Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.

For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.

The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

Yerba Madre, formerly known as Guayakí Yerba Mate, announced the launch of Watermelody, the first seasonal release to debut under the brand’s new name and refreshed yellow can design.