Energy Drinks & Shots

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The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.  

In celebration of spring, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura. 

Accelerator Active Energy announced the launch of its  latest innovation: Citrus Freeze. 

C4 is turning up the heat with a new bold flavor: C4 Performance Energy Mango Fuego.

Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. 

Rockstar Energy, a brand of Celsius Holdings Inc., introduced Punched Blackberry, the newest addition to its Punched subline.

REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance, it says.

A new limited-edition Red Bull Energy Drink celebrates basketball star Pascal Siakam’s career and legacy in the sport.

Red Bull announced the return of two fan-favorite products: the Red Bull Iced Edition and Red Bull Peach Edition launching at retailers nationwide with and without sugar.