Energy Drinks & Shots

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McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. 

GORGIE is expanding its lineup with the launch of Candy Apple, a bold new flavor inspired by the iconic candy-coated treat.

STORM, a premium wellness energy drink designed for active lifestyles, announced its official launch, hitting store shelves nationwide.

Lucky Energy announced the expansion of its beverage line with the launch of SLUSH.

As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.

CELSIUS announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio.

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says.