Energy Drinks & Shots

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For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.

The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

Yerba Madre, formerly known as Guayakí Yerba Mate, announced the launch of Watermelody, the first seasonal release to debut under the brand’s new name and refreshed yellow can design.

Inspired by the legendary game of Tetris, Red Bull launched a limited-edition can to celebrate the iconic game, now with Wiiings. 

Nutrabolt, Austin, Texas, announced a significant new investment in Bloom Nutrition, the approachable wellness line founded by Mari Llewellyn and Greg LaVecchia. The expanded investment in Bloom amplifies the Nutrabolt portfolio, extending its reach into new categories and usage occasions, attracting a broader consumer base, the company says. 

Celsius Holdings Inc. and PepsiCo Inc. announced an agreement to strengthen their long-term strategic partnership. As part of the agreement, Celsius Holdings’ Alani Nu brand will move into the PepsiCo distribution system in the U.S. and Canada.

After successfully reviving the JOLT Cola brand, REDCON1 announced the launch of JOLT Root Beer, its first flavor extension of the energy cola.  

Right in time for fall, Bloom Nutrition welcomed its first-ever special-edition Sparkling Energy flavor: Crisp Apple.

New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages. 

The makers of 5-hour ENERGY products unveiled a new, limited-edition flavor: Confetti Craze, tasting like a rich, buttery blend of freshly baked confetti cake, topped with fluffy vanilla frosting.