Energy Drinks & Shots

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Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.

Monster Energy is bringing tropical vibes with the launch of Zero Sugar Ultra Blue Hawaiian — a new addition to the fan-favorite Ultra line. 

Accelerator Active Energy and Livvy Dunne announce the launch of her very own signature Cotton Candy Accelerator flavor and personalized can. 

GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst. 

Reign Storm, a brand of Monster Energy, unveiled its new Reign Storm Tropical.

Black Rifle Coffee Co. unveiled its newest innovation: Black Rifle Energy.

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 

G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature.