Living Essentials’ 5-hour ENERGY Shots, Farmington, Mich., is partnering with actor and BBQ pro Brian Baumgartner to get people into the grill zone with a BBQ sauce that delivers a caffeinated kick.

Nutrabolt’s C4 unveiled its C4 x Hawaiian Punch collaboration with the launch of its Hawaiian Punch flavor C4 Pre-Workout Powders and C4 Energy drink.

To kick off summer, 5-hour ENERGY shots unveiled Main Character Energy, a Watermelon Chili Lime flavor, co-created with Jamie Varon, influencer and author of “Main Character Energy.”

Red Bull is celebrating the season with the introduction of its newest flavor: Red Bull Summer Edition Curuba Elderflower. 

Innovation Ventures LLC announced an update to its popular 5-hour ENERGY product line. The refresh features a bold redesign of its 16-ounce beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.

Guayakí Yerba Mate introduced its latest flavor innovation: Berry Lemonade, joining the brand’s High Energy Cans on shelves nationwide.

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.

Uncle Matt’s Organic announced the launch of its Ultimate Athlete Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress.

Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.