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This year, for the first time ever, Goose Island Beer Co. will be releasing its iconic Bourbon County Original in four-packs of 10-ounce bottles. 

This year marks Topo Chico’s 130th anniversary, and the mineral water brand is celebrating with limited-edition glass bottles featuring vintage labels from Topo Chico’s 130-year design history.

With summer on the horizon, Captain Morgan Sliced released its Sweet vs. Heat variety pack,  a 12-pack of 12-ounce cans in four different varieties.

The Finnish Long Drink is adding a Zero Sugar Variety Pack to its product lineup. The collection features a mix of four Citrus, four Peach and four Pineapple cans.

Tsingtao announced the launch of its Premium Lager in a new 24-ounce can. The new size offers a variety of occasions where consumers want more volume and convenience.

Ready-to-drink canned cocktail brand DIO is introducing a variety pack featuring four of its most popular flavors for the very first time.

BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.

Saint James Iced Tea is introducing new 100% recyclable aluminum bottles nationwide, complementing its existing Tetra Pak packaging.

Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon.

Riboli Family Wines announced a complete brand redesign for its 90+ Point, award-winning Highlands 41 portfolio. New vintages with the new labels have begun shipping nationwide and will be making their debut on store shelves this spring.