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To combat the "why aren't you drinking" question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.

Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. 

Kool-Aid is celebrating spooky season this year with a limited-edition twist on its cult-favorite Ghoul-Aid.

Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.  

Tequila Don Julio and Mexican American fashion designer Willy Chavarria reunited to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos.

Back for its second year, the Teeling x Notre Dame Small Batch limited edition release unites the Irish Whiskey brand with the storied traditions of the Fighting Irish.

Inspired by the legendary game of Tetris, Red Bull launched a limited-edition can to celebrate the iconic game, now with Wiiings. 

Paulaner USA, the U.S. importer of the renowned Paulaner Brewery, introduced the Paulaner Oktoberfest Bier 5-Liter Mini Keg. 

Aviation American Gin released a limited-edition commemorative pack to celebrate Wrexham AFC's return to the Championship and historic third consecutive promotion. 

Celebrating the James B. Beam Distilling Co.’s 230th anniversary, Jim Beam released a limited-time offer package: the Beam Pin Bottle.