New Packages

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Waiākea Hawaiian Volcanic Beverages announced it has commercialized the use of algae-based inks for its social impact beverage products.

To kick off the 2026 F1 season, the Jack Daniel Distillery announced the debut of a new limited-edition Jack Daniel’s Tennessee Whiskey in partnership with the McLaren Mastercard Formula 1 team. 

Skrewball Whiskey rolled out its fan-favorite 100-ml cans, now with a refreshed look.

Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter. 

Evolution Fresh introduced a bold look, including an updated logo and a more distinctive brand presence on shelf. 

Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack. 

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players.

Rémy Martin announced the release of two new V.S.O.P This Is My City Limited-Edition bottles celebrating Miami and Los Angeles, highlighting the distinct cultural influence and creative spirit of each city. 

Terrapin Beer Co. announced a comprehensive brand refresh, which features new visual interpretations and artist collaborations across packaging, logos, taglines and more.