New Packages

RSS

Woodford Reserve is celebrating the 250th anniversary of the United States through one of its most cherished Kentucky Derby traditions, the $5,000 Mint Julep Charity Cup program.

As the United States approaches its 250th anniversary, The Coca‑Cola Co. announced plans to commemorate the milestone through a combination of limited-edition packaging.

Jones Soda Co. announced the national rollout of Fallout-inspired Sunset Sarsaparilla 12-packs to club store locations across the United States and Canada.

Evan Williams announced its release of five highly limited Evan Williams Single Barrel Bourbon Nation Collegiate Edition bottles.

Michelob ULTRA is celebrating the FIFA World Cup 2026 with the launch of its limited-edition U.S. Soccer Jersey Pack.

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs. 

Saint James Iced Tea is launching two new variety packs: the Party Pack and Paradise Pack.

-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.

Waiākea Hawaiian Volcanic Beverages announced it has commercialized the use of algae-based inks for its social impact beverage products.

To kick off the 2026 F1 season, the Jack Daniel Distillery announced the debut of a new limited-edition Jack Daniel’s Tennessee Whiskey in partnership with the McLaren Mastercard Formula 1 team.