BeatBox announced its first “Partner Series” custom package in collaboration with Oklahoma State University (OSU) Athletics. Entering the second year of a three-year agreement, BeatBox kicked off the inaugural Partner Series package design featuring images of Oklahoma State University’s legendary mascot: Pistol Pete.
As the Barbiemania continues, PATH Water has launched a limited-edition Barbie bottle in partnership with Mattel. The bright pink, refillable water bottle now is available exclusively on PATH’s website, while supplies last.
Brooklyn Brewery, Brooklyn, N.Y., unveiled a limited-edition Brooklyn Lager featuring Notorious B.I.G. in homage to his vibrant legacy and in celebration of Hip-Hop’s 50th Anniversary. This limited release of Brooklyn Lager, which is celebrating its 35th anniversary this year, delivers the same bold taste it has for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son.
GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging, it says.
Captain Morgan Original Spiced Rum and Cocktail Courier teamed up to celebrate summer with Sophie’s Spiced-Up Special, the winning cocktail from the Battle of the Badtenders, presented by Captain Morgan.
Mingle, the female-founded line of sparkling craft mocktails, debuted its new seasonal Summer Variety Pool Pack, which features cans of Mingle’s best-selling flavors: Blackberry Hibiscus Bellini, Cranberry Cosmo, Blood Orange Elderflower Mimosa, Key Lime Margarita & Cucumber Melon Mojito.
Dale’s American Light Lager, Dale’s American Double IPA join lineup
July 20, 2023
Oskar Blues Brewery announced plans to build upon the legacy of its flagship — Dale’s Pale Ale — by adding two Dale’s-branded beers to the lineup along with a refreshed packaging featuring bold Dale’s-forward branding. Dale’s American Light Lager and Dale’s American Double IPA now will join Dale’s Pale Ale in discernable white, red and blue cans, respectively.
SAYSO, a craft cocktail tea bags brand, is unveiling new product packaging and two new flavors just in time for the brand’s one-year anniversary. SAYSO will replace its current box packaging with pouches made from post-consumer recycled materials, which will be available for purchase on the brand’s website.
Tequila Avión is cementing its role within today’s golf traditions with an elevated offering for golf lovers, dads and tequila connoisseurs. Tequila Avión is partnering with professional basketball player Nick Young and former football wide receiver Victor Cruz to show how the perfect pairing accessory and caddie wisdom make for an even greater game, the company says.