Tsingtao announced the launch of its Premium Lager in a new 24-ounce can. The new size offers a variety of occasions where consumers want more volume and convenience.
BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.
Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon.
Riboli Family Wines announced a complete brand redesign for its 90+ Point, award-winning Highlands 41 portfolio. New vintages with the new labels have begun shipping nationwide and will be making their debut on store shelves this spring.
Seattle’s Best Coffee is brewing up a new creative campaign in partnership with Joel McHale to celebrate fresh packaging and a new flavor addition: Campfire S’mores Flavored Coffee.
Created in response to the consumer need for a mid-size pack between single serve and the 12-bottle variety pack, the new six-pack options give Sparkling Ice consumers a convenient, portable way to enjoy more of their favorite Sparkling Ice flavors.
Ferrand Cognac introduced new packaging for core expressions 1840 Original Formula, Ambré and Double Cask, that celebrates the brand’s heritage and craftsmanship.
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