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Keystone Light launched The Hunt campaign, where consumers are invited to track down the rare Blaze Orange can. 

Dogfish Head announced its new, crowd-sourced Rewind Variety Pack, featuring an assortment of four off-centered ales, two of which were voted on by Dogfish Head’s social media followers.

Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.

BACARDÍ Rum is back this year with another Halloween release, the brand’s limited-edition skeleton bottle, designed with bone-chilling detail throughout the body of the bottle.

To combat the "why aren't you drinking" question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.

Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. 

Kool-Aid is celebrating spooky season this year with a limited-edition twist on its cult-favorite Ghoul-Aid.

Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.  

Tequila Don Julio and Mexican American fashion designer Willy Chavarria reunited to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos.

Back for its second year, the Teeling x Notre Dame Small Batch limited edition release unites the Irish Whiskey brand with the storied traditions of the Fighting Irish.