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Tequila Don Julio and Mexican American fashion designer Willy Chavarria reunited to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos.

Back for its second year, the Teeling x Notre Dame Small Batch limited edition release unites the Irish Whiskey brand with the storied traditions of the Fighting Irish.

Inspired by the legendary game of Tetris, Red Bull launched a limited-edition can to celebrate the iconic game, now with Wiiings. 

Paulaner USA, the U.S. importer of the renowned Paulaner Brewery, introduced the Paulaner Oktoberfest Bier 5-Liter Mini Keg. 

Aviation American Gin released a limited-edition commemorative pack to celebrate Wrexham AFC's return to the Championship and historic third consecutive promotion. 

Celebrating the James B. Beam Distilling Co.’s 230th anniversary, Jim Beam released a limited-time offer package: the Beam Pin Bottle.

Ahead of this Halloween season, Fanta, Universal Pictures and Blumhouse are delivering chills and thrills with a global partnership which sees five horror icons come together for the first time in the ultimate Halloween lineup.

Heineken 0.0 announced the return of its popular Heineken L0VE.L0VE cans, available for the first time at local retailers nationwide.

Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.

Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider.