New Packages

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Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack. 

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players.

Rémy Martin announced the release of two new V.S.O.P This Is My City Limited-Edition bottles celebrating Miami and Los Angeles, highlighting the distinct cultural influence and creative spirit of each city. 

Terrapin Beer Co. announced a comprehensive brand refresh, which features new visual interpretations and artist collaborations across packaging, logos, taglines and more.

Whispering Angel celebrates its 20th vintage with an anniversary label that features Sacha Lichine’s signature alongside the iconic Whispering Angel brand mark.

A new limited-edition Red Bull Energy Drink celebrates basketball star Pascal Siakam’s career and legacy in the sport.

Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.

As the 2026 Lunar New Year approaches, Penfolds released its limited-edition Year of the Horse Bin 389 Cabernet Shiraz themed bottle.

Kavalan, Taiwan’s internationally acclaimed whisky distillery, introduced its 2026 Lunar New Year exclusive: Golden Steed & Peonies, a limited-edition gift set celebrating the Year of the Horse.