PATRÓN Tequila introduced a new way to experience tequila with the PATRÓN EL ALTO Mini (50 ml). This sleek, pocket-sized bottle brings the smooth flavor of PATRÓN EL ALTO to the heart of every celebration, it says. 

Four years in the making, PATRÓN EL ALTO is crafted from 100% weber blue agave grown in the highest parts of Jalisco, Mexico. This blend of Reposado, Añejo, and Extra Añejo tequilas delivers an incredibly smooth, sweet taste, the company says. As the world’s leading producer of Tahona-based tequila, PATRÓN creates this spirit using only three ingredients — agave, water and yeast — crafted in small batches to ensure consistency and quality, it adds. Now, all of that exceptional flavor is packed into a mini bottle ready to celebrate any occasion.

“With the PATRÓN EL ALTO Mini, we’re sharing our handcrafted prestige tequila in an exciting new way,” said D-J Hageman, vice president of marketing at PATRÓN, in a statement. “It’s perfect for toasting to the unforgettable moments that define festival season, bringing the extraordinary quality of PATRÓN EL ALTO to life as the ultimate mini accessory.”

The following are some of PATRON Tequila’s upcoming festival experiences:

• The NEON Carnival returns for its 14th year, with evening of high-energy entertainment and dynamic performances by Charly Jordan, Chase B & Friends, DJ Pee .Wee (a.k.a. Anderson .Paak). PATRÓN EL ALTO will serve as the event’s official tequila sponsor.
• From April 11-13 and April 26-27, the Gallery Desert House by Gallery Media Group transforms into an immersive celebration of arts and culture in Indio, Calif. During Stagecoach weekend, PATRÓN EL ALTO sponsors two signature events: The Last Call Saloon, featuring marquee performances from Dustin Lynch, Tucker Wetmore and special guests as well as the Swimsuits & Cowboy Boots Pool Party, curated alongside renowned country artist Nikki Lane. Between sets, guests can perfect their western aesthetic with luxury pieces from Kemo Sabe while enjoying handcrafted PATRÓN EL ALTO and premium PATRÓN cocktails. 
• Desert Nights (April 11-13 and 18-20) is returning to Zenyara for its eighth year and PATRÓN EL ALTO brings its subtly sweet and smooth profile as the exclusive tequila sponsor. Featuring a diverse lineup of pioneers and breakthrough talent across two stages, including Bob Moses (Club Set), Vintage Culture, Mau P, WHOMADEWHO (Hybrid Set), and more. For weekend three, it really is their first rodeo. Zenyara also will debut the inaugural Rodeo Nights (April 25-27) where PATRÓN EL ALTO will be bringing its tequila experience to the new event series as well.
• Additionally, the GUESS Compound (April 11-13) rounds out the premium experiences, with PATRÓN EL ALTO serving as the exclusive spirits sponsor for a series of late-night gatherings at the fashion brand’s luxurious estate.

For those 21-and-old that live within 250 miles of Los Angeles and are eager to experience Coachella Valley firsthand, an exclusive opportunity to win two tickets to NEON Carnival awaits at https://fooji.info/patronneoncarnivalrules. 

For those looking to bring the spirit of the desert home or host their own pre-party celebration, the limited-edition PATRÓN Tequila Festival Gift Set is available on ReserveBar, featuring a 750-ml bottle of PATRÓN EL ALTO alongside two festival-inspired collector cups (also available for purchase with PATRÓN Silver, PATRÓN Reposado or PATRÓN Cristalino).

The PATRÓN EL ALTO Mini is the perfect festival season accessory, presented in an elegant and distinctive bottle matching the azure hues of the agave fields in Jalisco and will be available for purchase starting in June 2025.