As the world turns its attention to the global soccer stage, Michelob ULTRA, sponsor of the FIFA World Cup 2026, is celebrating the moment with the launch of its limited-edition U.S. Soccer Jersey Pack, inspired by the newly unveiled jersey kit that will be worn by the U.S. team in the tournament this summer.  

The new product design was revealed in a film featuring U.S. Men’s National Soccer (USMNT) star and Team ULTRA partner, Christian Pulisic, showcasing the passion of U.S. Soccer fans and excitement for the upcoming competition.  

Ricardo Marques, senior vice president of marketing for Michelob ULTRA, said in a statement: “The return of the FIFA World Cup 2026™ to the U.S. marks a defining moment for American soccer, and Michelob ULTRA is honored to be at the heart of it. We’re celebrating the U.S. Men’s National Team, igniting fandom nationwide and kicking things off with the U.S. Soccer Jersey Pack as a symbol of pride, passion, and belief.”

As a multi-year sponsor of USMNT, the packaging and aluminum bottles showcase the American flag’s red and white stripes, designed to honor the pride, passion and performance of the U.S. team, and reimagine Michelob ULTRA’s signature packaging with a bold design that brings fans together to cheer for U.S. Soccer.

Michelob ULTRA’s U.S. Soccer Jersey Pack is on shelves now, starting on the West Coast and rolling out nationwide over the next month, and will be available everywhere Michelob ULTRA is sold, while supplies last. 

This complements a full lineup of packaging from the brand for the tournament including 12-ounce cans with the USMNT crest, 12-ounce cans and 12-ounce bottles with the FIFA World Cup 2026 logo.

In addition to new packaging, Michelob ULTRA is continuing its support of U.S. Soccer by creating Superior Access opportunities that allow fans to enter for a chance to win tickets to a FIFA World Cup 2026 match by scanning any USMNT crest on Michelob ULTRA advertising and packaging. Michelob ULTRA also is debuting billboards in key markets across the country with creative celebrating the USMNT crest alongside Michelob ULTRA’s iconic red ribbon blending within the soccer logo. Fans can scan any U.S. Soccer crest or visit Michelob ULTRA Part Of The Game and enter for a chance to win.