New Packages

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Michelob ULTRA is celebrating the FIFA World Cup 2026 with the launch of its limited-edition U.S. Soccer Jersey Pack.

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs. 

Saint James Iced Tea is launching two new variety packs: the Party Pack and Paradise Pack.

-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.

Waiākea Hawaiian Volcanic Beverages announced it has commercialized the use of algae-based inks for its social impact beverage products.

To kick off the 2026 F1 season, the Jack Daniel Distillery announced the debut of a new limited-edition Jack Daniel’s Tennessee Whiskey in partnership with the McLaren Mastercard Formula 1 team. 

Skrewball Whiskey rolled out its fan-favorite 100-ml cans, now with a refreshed look.

Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter. 

Evolution Fresh introduced a bold look, including an updated logo and a more distinctive brand presence on shelf. 

Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.