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Home » energy drinks

Articles Tagged with ''energy drinks''

Xyience launches video contest to tackle name pronunciation

Brand enlists athletes to make marketing educational
Stephanie Cernivec
December 16, 2013

We’ve all faced that moment of anxiety when you attempt to correctly pronounce a word you’ve never seen or said before.


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Neuro flavors

October 30, 2013

Neuro drinks will add six new flavors to its most popular Sonic, Bliss and Sleep functional beverages in January.


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Red Rose Energy Teas

October 24, 2013

Red Rose Tea launched a line of Red Rose Energy Teas in single-serve cups.


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Hydrive Energy Water

August 27, 2013

Big Red Inc. released its rebranded and repackaged Hydrive Energy Water, which merges the function of an energy drink with the taste of enhanced water, the company says.


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Botanicals take beverages back to nature

Ingredients showcase function with a natural positioning
Stephanie Cernivec
August 16, 2013

In the United States, instant gratification has become commonplace thanks to technologies like smartphones and the Internet, but functional drinks also are making it a staple in the beverage industry.


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Energy market expands from function to flavor

Energy segment innovates to expand usage
Stephanie Cernivec
August 12, 2013

As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.


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2013 State of the Industry: Energy drinks & shots

Energy drinks and shots pick up the pace
July 10, 2013

According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.


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Quad Energy

July 9, 2013

For the first time in its history, The Double Cola Co. launched a line of beverages outside of the carbonated soft drink category.


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Spartan Energy

May 22, 2013

Spartan Energy, a division of Drivnn LLC, launched an energy drink by the same name.


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Go Girl Sweetie Grapefruit Energy Drink

April 1, 2013

Nor-Cal Beverage Co. Inc. added a new flavor to its Go Girl line of energy drinks.


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