More than 22,300 attendees visited the National Association of Convenience Stores (NACS) Show in Chicago from Oct. 1-4. This year’s event featured a record number of international attendees from 58 countries, the association said. The NACS Show featured a 387,000-plus net square foot exposition floor with 1,333 exhibiting companies, including 324 companies new to the show. The following is a highlight of beverage-related features during the show.
Coupled with its Big Apple campaign, the FRS Co. partnered with multi-faceted entertainer Nick Cannon to promote the debut of all-natural Healthy Protein and Healthy Energy beverages in sleek, recyclable and resealable bottles.
As the energy drink market expanded years ago, sports nutrition and supplement company Xyience, Las Vegas, saw the emerging category as the next step for its products. That evolution led to the development of Xyience Xenergy drinks. “Xenergy is ‘zen energy;’ that’s what it means,” says Michael Levy, chief financial officer and chief operations officer with Xyience. “It has a concept of healthy energy for people with an active lifestyle.”
Anheuser-Busch InBev (AB InBev), New York, and energy solutions provider GE, Fairfield, Conn., have formed a strategic alliance to develop innovative manufacturing solutions that are designed to drive energy efficiency and water savings in existing and “greenfield” AB InBev facilities across China.
After launching acai-infused energy drinks 28Black and 28White in Germany in 2008, Calidris 28 AG has launched the products in the United States. 28Black and 28White are lightly carbonated, all-natural and do not include taurine, artificial flavors or preservatives.
Xyience Xenergy drink launched its second limited-edition collector can, Xenergy Premium CranRazz, which features Jon “Bones” Jones, current Ultimate Fighting Championship light heavyweight titleholder.
Created by a former U.S. Navy SEAL, Kill Cliff Endurance & Recovery drinks were designed to reduce inflammation, thus increasing performance and speeding up recovery time, the company says.
