Pregame Beverages LLC launched Pregame: The Anti Hangover Energy Shot, which was designed to deliver an energy boost and help fight the effects of a hangover the next morning, the company says.
The non-aseptic energy drink category reported more than $6.9 billion in sales for a 19.4 percent increase for the 52 weeks ending April 15 in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, according to Chicago-based market research firm SymphonyIRI Group.
Killer Buzz energy drinks, now known as KLR BZ, were redesigned with new graphics that correspond with its new tagline, “Stick that in a can and drink it.”
The winners of the first “Canny Awards,” which recognized craft beer cans with high-quality, captivating graphics, were announced during the Craft Brewers Conference, May 2-5 in San Diego.
A comical line in the digital animation film “The Lorax” quips that if you put something in a plastic bottle, people will buy it. Although the joke is meant as a mockery of selling bottled air, many beverage categories have emerged in bottles in the last couple of years.
Corona, Calif.-based Monster Energy Co. launched the Monster Energy Ultimate Intern Search to fill two newly created intern positions. The Monster Energy Ultimate Intern Search will award two individuals a compensation package worth more than $15,000 and the opportunity to work directly with athletes, music artists, celebrities and the Monster Energy staff at major national sports and entertainment events across America, including X-Games 18, the Vans Warped Tour 2012, and the Street League DC Pro Tour fueled by Monster Energy, during the summer.
