Articles Tagged with ''energy drinks''

In the United States, instant gratification has become commonplace thanks to technologies like smartphones and the Internet, but functional drinks also are making it a staple in the beverage industry.

As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.

According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.

For the first time in its history, The Double Cola Co. launched a line of beverages outside of the carbonated soft drink category.

Spartan Energy, a division of Drivnn LLC, launched an energy drink by the same name.

Nor-Cal Beverage Co. Inc. added a new flavor to its Go Girl line of energy drinks.

XL Energy Drink Corp. added a Lime & Lemon flavor to its line of carbonated energy drinks.

Popeye Energy commissioned McLean Design to design the packaging for its supplement blend, which contains 70 percent fruit juice, vitamins and a proprietary energy blend that includes natural caffeine, according to the design firm.  

 In conjunction with signing an agreement with Baltimore Ravens cornerback Bernard “Crush Boy” Pollard Jr., Bully Bling Energy LLC released special-edition cans of its same-named energy drink highlighting the professional football player.  

Aphroenergy LLC launched Angels Aphroenergy, an aphrodisiac and energy drink hybrid that is low in calories and sugar.