Kill Cliff expanded its portfolio with the addition of a new endurance beverage, Endure. The new product provides essential electrolytes and slow-release carbohydrates to support hydration and sustained endurance during exercise, the company says. Offered in two flavors, Berry Punch and Blood Orange, Endure contains 110 calories and 470 mg of potassium in each 20-ounce bottle and features a clean label with no artificial colors, flavors or sweeteners, it adds.

Kill Cliff Inc., Atlanta
Distribution: National