The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.
With 27 percent of the vote, B4, a non-caffeinated liquid dietary supplement that helps prevent the after-effects of consuming alcohol, won the poll for its newest varieties: Berry and Grape. Available this month, the new flavors fortify the body with electrolytes, amino acids, vitamins, plant extracts, antioxidants and minerals, the company says.
Although B4 is designed to prevent the after-effects of consuming alcohol, readers also found favor with a new product that offers the flavor profile of popular cocktails but without the alcohol. Mingle Sparkling Mocktails received 25 percent of the vote for the natural, non-alcohol cocktails. Mingle Sparkling Mocktails are offered in four flavors: Moscow Mule, Melon Mojito, Cranberry Cosmo and Blackberry Hibiscus Bellini.
Rounding out the Top 3 with 18 percent of the vote was Endure, a new endurance beverage from Kill Cliff Inc. The new product provides essential electrolytes and slow-release carbohydrates to support hydration and sustained endurance during exercise, the company says.
With all of the monthly winners accounted for, Beverage Industry will conduct its Readers’ Choice Best New Product of 2017. Voting will begin Jan. 29 and end at 11:59 p.m. ET on Feb. 2.
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