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Beverage NewsCommentary

Readers name their favorite beverage of December

New B4 flavors win poll with 27 percent of vote

By Jessica Jacobsen
B4 Berry, Grape
January 23, 2018

The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.

With 27 percent of the vote, B4, a non-caffeinated liquid dietary supplement that helps prevent the after-effects of consuming alcohol, won the poll for its newest varieties: Berry and Grape. Available this month, the new flavors fortify the body with electrolytes, amino acids, vitamins, plant extracts, antioxidants and minerals, the company says.

Although B4 is designed to prevent the after-effects of consuming alcohol, readers also found favor with a new product that offers the flavor profile of popular cocktails but without the alcohol. Mingle Sparkling Mocktails received 25 percent of the vote for the natural, non-alcohol cocktails. Mingle Sparkling Mocktails are offered in four flavors: Moscow Mule, Melon Mojito, Cranberry Cosmo and Blackberry Hibiscus Bellini.

Rounding out the Top 3 with 18 percent of the vote was Endure, a new endurance beverage from Kill Cliff Inc. The new product provides essential electrolytes and slow-release carbohydrates to support hydration and sustained endurance during exercise, the company says.

With all of the monthly winners accounted for, Beverage Industry will conduct its Readers’ Choice Best New Product of 2017. Voting will begin Jan. 29 and end at 11:59 p.m. ET on Feb. 2.

KEYWORDS: best new beverages dietary supplements energy drinks hangover prevention Mocktails

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Jessicajacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

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