The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.

B4, a non-caffeinated liquid dietary supplement that helps prevent the after-effects of consuming alcohol, is celebrating its one-year anniversary by releasing two new flavors with redesigned packaging. 

Buzz Balance Beverages now offers its Buzz Balance and Hangover Hug in select U.S. markets and online at Amazon.com. 

Maloof Ventures announced the launch of Never Too Hungover Boost, a new dietary supplement for hangover prevention and recovery under the Never Too Hungover dietary supplement brand. 

Maloof Ventures first launched Never Hungover dietary supplements in select GNC stores in December and expanded the brand nationwide in early 2014.

After meeting its quota on Indiegogo last year, Ficks & Co., in collaboration with Liquid Agency, is releasing its Ficks Cocktail Fortifiers into the marketplace.

Dolce Bevuto LLC extended its Noho anti-hangover brand with Noho Gold.

Intelligent Beverages LLC launched Resqwater, which was designed to prevent a hangover after a night of drinking.

Smarter Generation Inc. launched Prefunc natural herbal liquid supplement shots, which are designed to help the body cope with the effects of a hangover.

Pregame Beverages LLC launched Pregame: The Anti Hangover Energy Shot, which was designed to deliver an energy boost and help fight the effects of a hangover the next morning, the company says.