Vita-Coco & Postmates combat National Hangover Day
In honor of National Hangover Day on Jan. 1, Vita Coco teamed up with the Postmates food-, grocery- and alcohol-delivery app, to cure the first hangovers of the new decade in New York City with free, limited-edition hangover recovery kits. Each kit included electrolyte- and nutrient-rich coconut water from Vita Coco, a fresh egg and cheese sandwich from Lenwich restaurant, a face mask from Korean skin care brand Banila, ibuprofen, and other Vita Coco-branded swag. A few patrons who ordered the kits via the Postmates app even had their kit delivered by “Bachelor in Paradise” engaged couple Hannah Godwin and Dylan Barbour. The kits, which were in limited supply, sold out in just 36 minutes, the company says.