As eCommerce grows and consumers become more accustomed to at-home delivery of all types of products, subscriptions services are evolving and offering a variety of specialty products and services, further driving the appeal to consumers.
Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017
This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app.
In its recent “What’s Next in eCommerce” webinar, Nielsen’s Jordan Rost, vice president of consumer insights, predicts growth avenues for consumer packaged goods (CPG) within eCommerce. Among these, it’s clear that technological innovations are playing a key role. Rost highlighted three new technologies that are contributing to the potential of consumables within eCommerce.
Today’s consumers arguably are more engaged with a beverage’s packaging than ever before, increasingly reading ingredient lists and Nutrition Facts labels and researching products on their mobile phones before purchasing in the store, while at the same time engaging with brands on the Internet. This interaction, along with the proliferation of products on store shelves, continues to solidify the relationship between a beverage brand and its packaging.
Xi’an, China-based SkyPeople Fruit Juice Inc. announced that the Board of Directors approved Future World Trading (Hong Kong) Ltd.’s, a wholly owned subsidiary of SkyPeople, acquisition of Shaanxi Quangoutong E-commerce Inc., an eCommerce company and wholly owned subsidiary of SkyPeople International Holdings Group Ltd., which is the major shareholder of SkyPeople Fruit Juice Inc. The relevant agreement was signed March 16.
Carbonated soft drinks (CSDs) have long been the top seller in the U.S. beverage market based on volume. Last month, however, New York-based Beverage Marketing Corporation (BMC) announced that U.S. volume sales of bottled water eclipsed CSDs in 2016, making it the No. 1 consumed packaged beverage. This shift followed more than a decade’s worth of single-digit volume declines for soft drinks.
Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn.
Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.
Check back throughout the month for additional content.