Analysts highlight that the coronavirus pandemic is causing ripple effects in the CPG market. The good news for wine is that it already had the biggest online sales presence, driving 55% of wine growth.
DTC platform offers exclusive online bundles of orange juice, lemonade and functional beverages
Uncle Matt’s Organic, Lermont, Fla., announced that it is making its best-selling organic juices and functional beverages accessible to even more consumers through its new eCommerce site. The direct-to-consumer (DTC) platform also will offer an array of mixed product bundles and exclusive online offers, like new products, that will create a convenient and exploratory way to experience the Uncle Matt's Organic brand, it says.
On-site, digital shopping options help supermarkets thrive
As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.
Proof allows customers to track delivery, browse holiday trends
Southern Glazer's Wine & Spirits, Miami and Dallas, announced its B2B eCommerce platform, Proof, is now available in 28 U.S. markets for trade customers looking for a safe and easy way to place their holiday wine and spirits orders.
A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year.
Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.
Due to COVID-19, the independent craft beer market is seeing product volume declines of around 8 percent. Yet, craft brewers have been able to invest in new platforms and modes of selling. Those utilizing eCommerce and offering enhanced to-go offerings and food are reinventing themselves to drive growth.
Alcohol delivery startup taps into direct-to-consumer market
Newly combined technology providers, Encompass Technologies + Orchestra Software announced that they have acquired Denver-based alcohol delivery startup Handoff. This acquisition furthers the company’s mission to digitally connect all tiers of the beverage industry, from first ingredients to last sip.
As beverage warehouses balance SKU proliferation and omnichannel shopping patterns, facility managers are turning to software solutions to ensure that accuracy and efficiency needs are met.