A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year.
Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.
Due to COVID-19, the independent craft beer market is seeing product volume declines of around 8 percent. Yet, craft brewers have been able to invest in new platforms and modes of selling. Those utilizing eCommerce and offering enhanced to-go offerings and food are reinventing themselves to drive growth.
Alcohol delivery startup taps into direct-to-consumer market
November 11, 2020
Newly combined technology providers, Encompass Technologies + Orchestra Software announced that they have acquired Denver-based alcohol delivery startup Handoff. This acquisition furthers the company’s mission to digitally connect all tiers of the beverage industry, from first ingredients to last sip.
As beverage warehouses balance SKU proliferation and omnichannel shopping patterns, facility managers are turning to software solutions to ensure that accuracy and efficiency needs are met.
As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top.
When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.
A boost in eCommerce in combination with increased need for social distancing in operations has prompted a greater need for automated technologies, including voice picking. New technologies enable more safety, greater efficiency and an outlook for advancement.