Agreement adds Boisson’s catalog of 125 non-alcohol brands
January 4, 2023
Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says. Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience.
In a recent supermarkets and grocery stores report from IBISWorld, the company suspects that, during the next five years to 2027, supermarkets will experience continued competition from online operators.
Inflation and product availability have resulted in consumers altering their shopping patterns. Research from Vericast shows how brand owners can continue to engage with consumers despite these challenges.
Research highlights opportunities for brand growth
August 5, 2022
New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.
By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts.
With the pandemic, as the eCommerce market hit its stride and many consumers turned to direct-to-consumer (DTC) brands, experts note that the beverage industry stands to benefit from DTC’s continuous growth.
For the 12th straight year, the spirits category, driven by premiumization, experienced accelerated growth. Tequila, RTD premixed cocktails and seltzer centric spirits are driving growth.