Ecommerce - Articles - Page 5 | Beverage Industry

Channel Strategies

eCommerce channel continues to thrive

Variety of options, prices keep consumers interested post-pandemic

Chloe Alverson

December 6, 2022

With an array of convenience and competitive costs, consumers continue to be drawn to the eCommerce channel.

Channel Strategies

Natural retailers show resilience against inflation concerns

Functional, diet-specific products resonate with specialty shoppers

Jessica Jacobsen

September 20, 2022

While other retailers are seeing inflation impact spending, it has not had the same effect on specialty retailers, experts note.

Beverage Beat

Inflation prompts consumers to shift shopping patterns

Discounts, social media help brands engage with consumers

Jessica Jacobsen

August 17, 2022

Inflation and product availability have resulted in consumers altering their shopping patterns. Research from Vericast shows how brand owners can continue to engage with consumers despite these challenges.

IRI beverage alcohol research reveals consumers will keep the party at home

Research highlights opportunities for brand growth

August 5, 2022

New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.

Market Insights

The supercharged distributor sales rep of the future is here

Technology advancements streamline beverage distribution

Bill Kraich

August 1, 2022

By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts.

The future of DTC brands

Direct-to-consumer brands gain traction by catering to individuals

Stephanie Cernivec

May 24, 2022

With the pandemic, as the eCommerce market hit its stride and many consumers turned to direct-to-consumer (DTC) brands, experts note that the beverage industry stands to benefit from DTC’s continuous growth.

Tequila, canned cocktails illuminate spirits category

RTD premixed cocktails generate 48% growth

April 12, 2022

For the 12th straight year, the spirits category, driven by premiumization, experienced accelerated growth. Tequila, RTD premixed cocktails and seltzer centric spirits are driving growth.

Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth

Jessica Jacobsen

January 14, 2022

Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.

Channel Strategies

Supermarkets turbocharge investments into digital technology

Consumers become more digitally engaged

Lauren Sabetta

December 17, 2021

As consumers' shopping behaviors are changing, traditional grocery stores are seeking new ways to further engage consumers. For many grocery stores, the new path to differentiation is digital.

Channel Strategies

Manufacturers, retailers find ways to deliver orders quickly, efficiently

Consumers across varying demographics engage with eCommerce

Lauren Sabetta

November 18, 2021

As the COVID-19 pandemic led to a surge in eCommerce and an accelerated digital transformation, some demand shifts could be temporary, while others are likely to have long-lasting effects.