Brand launches match donation for first responders
May 11, 2020
Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at AtokaWellness.com.
Food, beverage brands available at PantryShop.com and Snacks.com
May 11, 2020
As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo Inc., Purchase, N.Y., announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's food and beverage brands.
As consumers altered their buying patterns during this pandemic, distributors, manufacturers and retailers have stepped up their efforts to keep those essential needs fulfilled.
Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.
Spirits category sales up more than 60 percent in week ending March 22
April 6, 2020
In the United States, IRI National Consumer Panel data shows customers are both making more trips and buying larger baskets in the most recent two weeks. Both pantry stocking and smaller quick trips were up significantly.
Website provides resources to trade customers, hospitality industry
March 31, 2020
Southern Glazer’s Wine & Spirits, Miami and Dallas, announced it has launched an online hub for trade customers, providing timely updates and important resources to help businesses in the hospitality industry navigate the COVID-19 pandemic.
Expansion of partnership accelerated amid current environment
March 31, 2020
Boston-based Drizly announced an expanded partnership with BevMo!, a West Coast specialty beverage retailer, that more than doubles the number of the chain’s locations on Drizly.
BrandBuilder program showcases weekly, special occasion menu pairings
February 10, 2020
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.
Grocery retailers were thought to be somewhat protected from the threat of eCommerce. Amazon’s entrance into the market, however, brought the threat to life.
Brands boost holiday sales via in-store promotions, eCommerce
December 13, 2019
Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.