Articles Tagged with ''eCommerce''

Mike's Hard Lemonade Logo

Mike’s Hard Lemonade partners with Lil Dicky, Drizly

Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app. 


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Nielsen webinar highlights future of CPG eCommerce

Technology, delivery methods play key role in growth
Amanda Del Buono
June 16, 2017
In its recent “What’s Next in eCommerce” webinar, Nielsen’s Jordan Rost, vice president of consumer insights, predicts growth avenues for consumer packaged goods (CPG) within eCommerce. Among these, it’s clear that technological innovations are playing a key role. Rost highlighted three new technologies that are contributing to the potential of consumables within eCommerce.
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Loco Nut

Digital playing a role in beverage package design

Social media, eCommerce important to consider in designing
Amanda Del Buono
May 15, 2017
Today’s consumers arguably are more engaged with a beverage’s packaging than ever before, increasingly reading ingredient lists and Nutrition Facts labels and researching products on their mobile phones before purchasing in the store, while at the same time engaging with brands on the Internet. This interaction, along with the proliferation of products on store shelves, continues to solidify the relationship between a beverage brand and its packaging. 
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SkyPeople to acquire financial technology company

Acquisition brings innovation, rewards system
April 14, 2017

Xi’an, China-based SkyPeople Fruit Juice Inc. announced that the Board of Directors approved Future World Trading (Hong Kong) Ltd.’s, a wholly owned subsidiary of SkyPeople, acquisition of Shaanxi Quangoutong E-commerce Inc., an eCommerce company and wholly owned subsidiary of SkyPeople International Holdings Group Ltd., which is the major shareholder of SkyPeople Fruit Juice Inc. The relevant agreement was signed March 16.


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Kristen Distributing Co.

2017 Soft Drink Report: What’s next for carbonated soft drinks?

Despite category’s decline, craft soda and ginger ale are bright spots
jessica Jacobsen
Jessica Jacobsen
April 10, 2017
Carbonated soft drinks (CSDs) have long been the top seller in the U.S. beverage market based on volume. Last month, however, New York-based Beverage Marketing Corporation (BMC) announced that U.S. volume sales of bottled water eclipsed CSDs in 2016, making it the No. 1 consumed packaged beverage. This shift followed more than a decade’s worth of single-digit volume declines for soft drinks.
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Trimino Brands Co.

Trimino Brands grows four-fold past two years

Company strives for nationwide distribution
Amanda Del Buono
April 10, 2017

Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn.


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Nielsen launches US eCommerce solution

Latest data compares online, in-store product category performance
April 5, 2017

New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.


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beer wine bottles

Drug stores struggle for growth, beverages outperform channel

Alcohol beverages experience unit sales increases
Amanda Del Buono
March 10, 2017
As consumers’ shopping behaviors continue to evolve, the drug store channel has seen a boon within beverage aisles. Although the channel is struggling to grow, beverages could offer potential for the channel going forward as these stores expand their offerings, says Evan Hoffman, industry research analyst at Los Angeles-based IBISWorld.
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