Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.
Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.
Pink Whitney vodka inspired by NHL-star Ryan Whitney
September 3, 2019
Modesto, Calif.-based New Amsterdam Spirits Co. has teamed up with New York-based Barstool Sports and its No. 1 hockey podcast, Spittin’ Chiclets, to launch a new pink lemonade-flavored vodka: the Pink Whitney. The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka — with pink lemonade — on the first episode of the podcast that New Amsterdam sponsored.
RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.
Harvest Reserve Deep Golden Lager available in Des Moines, Omaha
July 12, 2019
St. Louis-based Anheuser-Busch launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, the company says.
New ‘Fast & Furious’-themed cans available this summer
July 2, 2019
As part of the Pepsi Lipton Tea partnership, a joint venture between Purchase, New York-based PepsiCo and London-based Unilever, Brisk Iced Tea is partnering with Universal Pictures for this summer’s release of “Fast & Furious Present: Hobbs & Shaw” in theaters Aug. 2, starring Dwayne “The Rock” Johnson and Jason Statham.
Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.