Beverage partnerships - Articles - Page 3

Pedialyte announced a new partnership with NFL star and Cleveland Browns wide receiver Odell Beckham Jr.

Fall football season inspires creativity with beverage brands

October 24, 2019

Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.

Last Drop - Taylor Karg - Beverage Industry

Beverage companies aid Hurricane Dorian disaster relief

Bacardi announces $1 million donation

Taylor Karg

October 16, 2019

When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app: “Unlock the Rickhouse.”

Beverage brands engage consumers in innovative ways

October 15, 2019

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Beverage brands partner with sports teams

September 24, 2019

Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.

New Amsterdam Pink Whitney Vodka

September 16, 2019

New Amsterdam Vodka released a new flavored vodka in partnership with Barstool Sports: The Pink Whitney.

Dwayne Johnson and VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop.

Beverage brands continue to roll out new campaigns

September 12, 2019

Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.

New Amsterdam, Barstool Sports launch flavored vodka

Pink Whitney vodka inspired by NHL-star Ryan Whitney

September 3, 2019

Modesto, Calif.-based New Amsterdam Spirits Co. has teamed up with New York-based Barstool Sports and its No. 1 hockey podcast, Spittin’ Chiclets, to launch a new pink lemonade-flavored vodka: the Pink Whitney. The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka — with pink lemonade — on the first episode of the podcast that New Amsterdam sponsored.

Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019

RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season

Taylor Karg

August 13, 2019

Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.

Budweiser launches limited-edition beer

Harvest Reserve Deep Golden Lager available in Des Moines, Omaha

July 12, 2019

St. Louis-based Anheuser-Busch launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, the company says.