Beverage partnerships | Beverage Industry

Supplier's Marketplace

Ball Corp. partners with Acosta to launch sustainable aluminum cup

Reusable cup to debut in retail and on-premise outlets in 2021

July 10, 2020

Through a national, exclusive distribution partnership with Acosta, Ball Corp. will unveil a new sustainable aluminum cup in retail and on-premise outlets in 2021.

Between Drinks

Kum & Go, Boxed Water to plant 8,000 trees

Brands partner for “Better Our Planet” campaign benefitting U.S. forests

May 6, 2020

No Comments

In response to the rising demand for sustainably packaged water, Boxed Water Is Better has partnered with Kum & Go over the past two years to offer an alternative to plastic water bottles across their locations in 11 states.

Packaging News

Red Bull releases 3X Limited Edition can

Company partners with US Basketball on 3x3 basketball national teams in 2020

April 12, 2020

No Comments

Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last.

Last Drop

Nesquik and Frances Tiafoe featured in Keep On Chuggin' Ads

April 9, 2020

No Comments

Heading into 2020, NESTLÉ Nesquik announced a collaboration with U.S. rising tennis star Frances Tiafoe. Tiafoe will appear in a series of digital ads as part of the Nesquik hashtag #KeepOnChuggin campaign.

Last Drop

Amstel Light and golf champ Phil Mickelson team up for campaign

April 9, 2020

No Comments

Amstel Light and five-time Major Golf Champion Phil Mickelson are teaming up for a multiyear partnership and an insights-driven campaign focused on making and keeping adult male friends.

Between Drinks

Goose Island, Chicago White Sox ink sponsorship deal

Sox Golden Ale official beer of team, available at retailers across Chicagoland

Barbara Harfmann

March 20, 2020

No Comments

On a warm summer day, there’s nothing like a cold beer and baseball. As a longtime Chicago White Sox fan, I was beyond excited to attend my first Chicago WhiteSox Fest.

Partnerships key to smart water management

Food, beverage companies, nonprofits collaboratively improve water usage

Christine Daugherty

Kirsten James

February 26, 2020

No Comments

Some of the biggest names in food and beverage have recognized that smart water management is a business imperative and have made it an integral part of their supply chain management.

NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique

February 19, 2020

No Comments

Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”

February 17, 2020

No Comments

The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

Coca-Cola roles out new energy drinks with help from Amazon Alexa

Alexa Coca-Cola Energy Wall uniquely serves up beverages before national launch

Barbara Harfmann

February 14, 2020

No Comments

At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.