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Home » beverage partnerships

Articles Tagged with ''beverage partnerships''

Beverage ingredient companies broaden portfolios, partnerships

AIDP, OLYGOSE partner in digestive health solutions
December 16, 2016
AIDP Inc., City of Industry, Calif., announced that it is broadening its digestive health ingredient portfolio with the addition of two plant-based GOS (galacto-oligosaccharide) ingredients from French supplier Olygose.
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Pepsi

Pepsi, Papa John’s announce Super Bowl halftime promotion

Consumers can win front-row seats to Pepsi Zero Sugar Halftime Show at Super Bowl LI
November 29, 2016

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.


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Beverage ingredient companies partner up

Dynamic Food Ingredients, Mitr Phol Group partner in natural sweetener solutions
November 14, 2016
Paul Magnotto, founder and chief executive officer of Chaska, Minn.-based Dynamic Food Ingredients, and Krisda Monthienvichienchai, chief executive officer of Mitr Phol Group, Bangkok, China, jointly announced that the companies have reached a strategic investment and partnership agreement to expand production of their natural sweeteners: erythritol and xylitol.
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Bai Brands partners with VH1 Save the Music Foundation

Company to donate up to $150,000
August 23, 2016

Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. Through Sept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation,  up to a maximum of $150,000.


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Trumi Heineken Tote

Heineken, Tumi introduce limited-edition travel pieces

Program available in Miami, New York City and Amsterdam
August 2, 2016

 White Plains, N.Y.-based Heineken USA, in partnership with St. Louis-based Tumi, kicked off the seventh year of its #Heineken100 initiative by releasing the first of three travel, business and lifestyle accessories. Heineken is partnering 


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Small Town Brewery, Graeter’s Ice Cream partner for Root Beer Float Day

Special discounts offered throughout August
August 2, 2016

Just in time for National Root Beer Float Day (Aug. 6) Small Town Brewery, Wauconda, Ill., and Graeter's Ice Cream, Cincinnati, have teamed up to create the ultimate "adult" float featuring the brewer's Not Your Father's Root Beer and Graeter's craft ice creams.


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Delicato Family Vineyards enters partnership with ASC Fine Wines

Delicato wines to be available in China, Hong Kong and Macau
July 26, 2016

Delicato Family Vineyards, Napa, Calif., announced a new partnership with ASC Fine Wines, a distributor of imported wines in Mainland China, Hong Kong and Macau. ASC Fine Wines will have exclusive distribution rights to a select portfolio of Delicato brands, including Gnarly Head, Delicato Family Vineyards and Irony, the company says.


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Aquafina launches partnership with 20th Century Fox’s Ice Age: Collision Course

Film partnership offers trip to Kennedy Space Center, custom TV spot
June 10, 2016

Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.


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Bulldog Gin

Bulldog Gin creates Americas division

Industry veteran Chester Brandes to head new division
June 7, 2016

Bulldog Gin, New York, will form a new business unit responsible for the development and execution of the brand's commercial strategy in the United States, Canada, Mexico, Latin Americaand the Caribbean, with a particular focus on the on-premise, announced Founder and Chief Executive Officer of Bulldog Gin Anshuman Vohra.


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Dr1 and mountain dew

Mountain Dew partners with DR1 Racing for drone races

Brand signs and sponsors drone in race
May 10, 2016

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport. 


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