Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. ThroughSept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation, up to a maximum of$150,000.
Program available in Miami, New York City and Amsterdam
August 2, 2016
White Plains, N.Y.-based Heineken USA, in partnership with St. Louis-based Tumi, kicked off the seventh year of its #Heineken100 initiative by releasing the first of three travel, business and lifestyle accessories. Heineken is partnering
Just in time for National Root Beer Float Day (Aug. 6) Small Town Brewery, Wauconda, Ill., and Graeter's Ice Cream, Cincinnati, have teamed up to create the ultimate "adult" float featuring the brewer's Not Your Father's Root Beer and Graeter's craft ice creams.
Delicato wines to be available in China, Hong Kong and Macau
July 26, 2016
Delicato Family Vineyards, Napa, Calif., announced a new partnership with ASC Fine Wines, a distributor of imported wines in Mainland China, Hong Kong and Macau. ASC Fine Wines will have exclusive distribution rights to a select portfolio of Delicato brands, including Gnarly Head, Delicato Family Vineyards and Irony, the company says.
Film partnership offers trip to Kennedy Space Center, custom TV spot
June 10, 2016
Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.
Industry veteran Chester Brandes to head new division
June 7, 2016
Bulldog Gin, New York, will form a new business unit responsible for the development and execution of the brand's commercial strategy in the United States, Canada, Mexico, Latin Americaand the Caribbean, with a particular focus on the on-premise, announced Founder and Chief Executive Officer of Bulldog Gin Anshuman Vohra.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport.
$20 million investment equates to 11.7 percent ownership stake for DPS
August 12, 2015
Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) has reached an agreement to make an equity investment in BA Sports Nutrition LLC, owner of BodyArmor SuperDrink, a line of premium sports drinks. The $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition.
New York-based Thirstie, an on-demand wine, beer and spirits delivery service, announced a partnership with Veev Spirits LLC,Los Angeles, to bring A Better Way to Drink to consumers. This partnership will be the first of many in Thirstie’s Brand Partnership Program as an initiative to continuously evolve the way consumers discover new spirit brands, it says.
Polar to manufacture, distribute and sell Nestea and Poland Spring brands
July 9, 2015
Nestlé Waters North America Inc. (NWNA), Stamford, Conn. has signed a distribution agreement with Polar Beverages Inc., Worchester, Mass., to manufacture, distribute and sell cans under the Nestea and Poland Spring brand names. The alliance, named Polar Strategic Ventures, will become effective July 15 and will cover the Eastern United States.