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Home » beverage partnerships

Articles Tagged with ''beverage partnerships''

Cabo Wabo partners with Sixthman music festival

Tequila brand to develop signature cocktails for cruises
March 4, 2014

For the fourth consecutive year, Cabo Wabo Tequila, a brand of San Francisco-based Campari America, is partnering with music festival Sixthman as a spirits partner for a series of rock-focused music events. Legendary and rising star acts including Kiss, Lynyrd Skynyrd, Florida Georgia Line, Sister Hazel and Transatlantic will perform for fans aboard Sixthman and Cabo Wabo-sponsored music cruises.


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Sunny Delight joins SodaStream platform

Co-branded products to launch in second half of 2014
March 3, 2014

SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.


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Red Rose protects its teas' homelands

February 14, 2014

Redco Foods Inc.’s Red Rose brand partnered with the International Fund for Animal Welfare (IFAW) to preserve the environmental habitats in Kenya, Malawi, Sri Lanka and India, where Red Rose has sourced its tea ingredients for generations.


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Wirtz Beverage Group and McLane join forces with Missouri Beverage

April 26, 2013

Wirtz Beverage Group, Chicago, formed a joint venture with McLane Co. Inc., Temple, Texas, and together entered into an agreement with St. Louis-based Missouri Beverage Co.


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Coors Light partners with country music star Jason Aldean

Coors Light partners with country music star Jason Aldean

September 11, 2012

Coors Light, a brand of Chicago-based MillerCoors, announced a partnership with multi-platinum country music star Jason Aldean, whose new CD, "Night Train," will be released Oct. 16.


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R&D News: News and personnel changes from BASF, BI Nutraceuticals and Sethness Products

April 16, 2012
Read about an investment, a hiring and a new manufacturing plant in this month's R&D News.
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Coca-Cola adds distribution in Dunkin’ Donuts

April 3, 2012

The Coca-Cola Co., Atlanta, announced a multi-year product and marketing agreement with Dunkin’ Brands Group Inc., the Canton, Mass.-based parent company of Dunkin’ Donuts and Baskin-Robbins, and the National DCP, which is the exclusive supply chain partner for Dunkin’ Brands.


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Coca-Cola revamps RTD tea strategy

January 9, 2012

The Coca-Cola Co., Atlanta, and Nestlé S.A., Vevey, Switzerland, have agreed to focus the geographic scope of their ready-to-drink (RTD) tea joint venture known as Beverage Partners Worldwide (BPW) on Europe and Canada.


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Beverages and a game

May 31, 2011
Consumers can “Play It Smooth” with the new Keystone Light packaging that transforms into a game of “Canhole.” Keystone Light provides additional value to the consumer as 18-, 24- and 30-pack “stones” easily transform into a game of “bags” via perforated circles that can be removed for play, the companies say.
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Fanta, Silk and Jim Beam Announce Promotions

New programs promote choice, challenge and entertain consumers.
May 16, 2011
Fanta, a brand of The Coca-Cola Co., Atlanta, is creating a more playful experience for consumers with its “Less Serious” campaign. To capture Fanta’s diverse consumer group, “Less Serious” will be rolled out with a flexible approach that allows each market to choose from three marketing focuses.
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