Redco Foods Inc.’s Red Rose brand partnered with the International Fund for Animal Welfare (IFAW) to preserve the environmental habitats in Kenya, Malawi, Sri Lanka and India, where Red Rose has sourced its tea ingredients for generations. Preservation of these particular tea-growing regions is essential to ensure that Red Rose can continue to deliver its tea blend, the company says. In addition to a monetary donation to IFAW, the brand also is bringing awareness to IFAW and its mission through special-edition carton artwork on Red Rose Original Tea, Red Rose Decaffeinated Tea and Red Rose Specialty Selections tea boxes. The outside of the boxes features silhouette images of savannah animals, and an insert inside each box asks consumers to donate to IFAW. Red Rose also created collectible animal coasters, which are available in specially marked boxes of Red Rose Decaffeinated Tea.
Red Rose protects its teas' homelands
February 14, 2014