Articles Tagged with ''beverage partnerships''

Brisk Iced Tea partners with Universal Pictures

New ‘Fast & Furious’-themed cans available this summer

July 2, 2019

As part of the Pepsi Lipton Tea partnership, a joint venture between Purchase, New York-based PepsiCo and London-based Unilever, Brisk Iced Tea is partnering with Universal Pictures for this summer’s release of “Fast & Furious Present: Hobbs & Shaw” in theaters Aug. 2, starring Dwayne “The Rock” Johnson and Jason Statham.

Drake’s Organic Spirits’ Spiked Ice - Beverage Industry

As summer heats up so do beverages brands with new innovations

June 26, 2019

Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.

Tecate is welcoming summer with a new drinking campaign. - Beverage Industry

Beverage brands work to find new ways to connect themselves to consumers

June 12, 2019

Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.

Master of Mixes Products - Beverage Industry

Master of Mixes creates brand refresh after 40 years

Bottles include illustrative elements that spotlight each flavor’s personality

May 15, 2019

The remixed look illustrates Master of Mixes’ continued focus on evolving to meet trends in the cocktail industry.

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Beverage brands celebrate the beginning of the summer season

May 13, 2019

For the 2^nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20^th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.

Ingredient companies recognized for sustainability

Artemis International partners with Weider on ingredients to support heart health

March 13, 2019

Chr. Hansen was ranked as one of the top 100 most sustainable companies by Corporate Knights, while IFF received an “A” for Water Security for the first time on a list for climate change.

Cuvaison Estate Wines teams up with importer Frederick Wildman & Sons

Partnership to provide sales services

February 21, 2019

Founded in 1934, Frederick Wildman is recognized as one of North America’s pre-eminent importers, with a portfolio that includes Gruppo Italiano Vini, Champagne Pol Roger, Famille Hugel, Domaine Olivier Leflaive, Jean-Jacques Vincent/Château Fuissé and Domaine Pascal Jolivet.

A sweet, lower-calorie taste

Ingredient company introduces ASTRAEA Allulose sweetener

February 13, 2019

The on-trend sweetener is 70 percent as sweet as sugar and helps manufacturers reduce sucrose in their recipes and develop reduced-calorie food and beverages to meet growing consumer demand, the companies say.

Beverage companies continue to promote their brands

February 13, 2019

PepsiCo launched Hello Goodness, a fleet of self-driving robots that contain snacks and beverages for college students. Rapper Pusha-T and 1800 Tequila launched a new recording and artist discovery platform. Pizza Hut announced it will continue to expand its category-first beer delivery program.

Kinder Cider Series: Great Blakes

January 3, 2019

Blake's Hard Cider announced its newest product and the third installment in their Kinder Cider Series: Great Blakes.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.