Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.
Beginning June 12, consumers can enter for a chance to win a trip for two families of four to the Kennedy Space Center Visitor Complex in Florida, where they will have an Astronaut Training Experience, the company says.
Over the course of a three-day trip, one winning family will receive a VIP experience touring an active launch facility, seeing the real Space Shuttle Atlantis, meeting a veteran NASA astronaut and participating in a five-hour hands-on training session designed with NASA approved content, it adds. They'll use state-of-the-art simulators and technology to master the art of space travel — and unlike “Ice Age” character Scrat — they won't put Planet Earth at risk, it adds.
"We are thrilled to partner with Aquafina and Kennedy Space Center Visitor Complex and feel the brands are a natural fit for the film," said Zachary Eller, senior vice president of Marketing Partnerships at 20th Century Fox, in a statement. "Like ‘Ice Age: Collision Course,’ Aquafina is sure to be a summer favorite."
Starting July 4, Aquafina also will debut a national, custom-animated TV commercial featuring the film’s beloved and acorn-obsessed character, Scrat, chasing a just out-of-reach Aquafina bottle, the company says. Additionally, throughout the duration of the campaign, limited-edition Aquafina packaging featuring characters Scrat, Sid, Diego, along with new characters Shangri-llama and Brooke, will be available for purchase in stores nationwide, it adds.
During the course of the campaign, Aquafina’s social channels will have engaging custom content where fans can see Scrat and the Herd surprising happy bodies across the nation with their happy body dance moves, the company says.
"We are excited to celebrate the launch of ‘Ice Age: Collision Course’ by teaming up with 20th Century Fox for the brand's first-ever film partnership," said Sadira Furlow, senior brand director of Aquafina, in a statement. "The entertaining and lighthearted thematic of the film is a great complement to the feel good moments we embrace with our 'Aquafina For Happy Bodies' mission.”