This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.
When it comes to case packing and wrapping for the beverage market, operations managers are in search of highly versatile equipment to handle today’s diverse portfolios.
The constant change of beverage categories, packaging materials and pack sizes have had a domino effect on case packing. These shifts begs the question — is there a standard case size anymore?
With consumers and brands demanding more sustainability from packaging, manufacturers are innovating stretch and shrink labels to rise to the demand, incorporating creativity and even technology into the labels.
Labeling equipment must be fast, accurate and be able to handle unique bottle designs. Customers also are seeking tamper-evident labels to ensure product safety.
At WestPack 2020, Wexxar Bel and Texwrap, which are both divisions of ProMach, demonstrated their new tray-packaging solutions designed to bring higher productivity to tray forming and sealing food applications.
These days, consumers want customized product experiences and speed that also support a sustainable approach when it comes to the brands they purchase. Thus far, commerce has been keeping up, with goods hightailing it across the country at speeds and in volumes unimaginable in decades prior.
Experts note that various trends are facilitating an increase in usage of stretch and shrink labels, including proliferation of functional beverages, sugar reductions, natural ingredients as well as ingredient transparency.