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Home » Keywords: » Aquafina

Items Tagged with 'Aquafina'

ARTICLES

PepsiCo AQUAFINA water can.

PepsiCo announces changes in bottled water packaging

LIFEWTR to use only 100% rPET while AQUAFINA adds aluminum can packaging to foodservice
August 15, 2019

PepsiCo Inc. announced that LIFEWTR will be packaged in 100 percent rPET bottles and its bubly sparkling waters no longer will be packaged in plastic.


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Barbara Harfmann, Between Drinks column

Variety, premiumization drive on-premise channel

Aquafina Sparkling promos sparkling flavored waters
Barbara Harfmann
Barbara Harfmann
April 14, 2017
I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.
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Beverage News

Aquafina launches partnership with 20th Century Fox’s Ice Age: Collision Course

Film partnership offers trip to Kennedy Space Center, custom TV spot
June 10, 2016

Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.


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Aquafina Sparkling

Aquafina Sparkling

May 11, 2016

Aquafina, a brand of PepsiCo Inc., added a line of flavored, sparkling water to its portfolio. 


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PepsiCo logo

PepsiCo announces marketing partnership with NBA

Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015

Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.


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Drink Up logo

Bottled water companies join forces in Drink Up

Campaign encourages consumers to drink more water
Stephanie Cernivec
Stephanie Cernivec
November 15, 2013

After kicking off her “Let’s Move” initiative in 2010 to lead children to healthier lifestyles, first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage people of all ages to drink more water more often.


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Sparkling ice beverage

Sparkling water outpaces bottled water category

Water brands find ways to resonate with consumers
Jessica Jacobsen
Jessica Jacobsen
October 11, 2013

Marilyn Monroe might have sung about how diamonds are a girl’s best friend, but this mineral isn’t the only thing that’s been sparkling lately.


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Aquafina FlavorSplash liquid concentrates

PepsiCo launches new line of sparkling waters, liquid concentrates

New Aquafina FlavorSplash line targets teens and families
October 1, 2013

Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.


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