Articles Tagged with ''The Coca-Cola Co.''

With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., will refresh its glass-bottled line of teas to deepen the brand’s mission and broaden its  impact, the company says.

Waterbury, Vt.-based Keurig Green Mountain Inc. and Atlanta-based The Coca Cola Co. expanded their partnership to offer select beverages from The Coca-Cola Co.’s still brands portfolio for the Keurig hot brewing system in the United States and Canada. Honest Tea will be the first brand from The Coca Cola Co. available in K-Cup packs, the companies say.

Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., signed a definitive agreement with Atlanta-based The Coca-Cola Co. to expand the bottler’s franchise territory to include the Knoxville, Tenn., area.

This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.

Coca-Cola Life, a reduced-calorie carbonated soft drink (CSD) sweetened with cane sugar and stevia leaf extract, will arrive in the United States this week, according to an Aug. 22 blog post by The Coca-Cola Co., Atlanta.

The Coca-Cola Co., Atlanta, and Monster Beverage Corp., Corona, Calif., have entered into definitive agreements for a long-term strategic partnership that they expect will accelerate growth for both companies in the global energy drink category.

As part of its summer campaign “Share a Coke,” The Coca-Cola Co. personalized the experience by swapping out its logo on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?