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Home » The Coca-Cola Co.

Articles Tagged with ''The Coca-Cola Co.''

Keurig Cold brings added innovation to single-serve beverages

New machine release perpetuates company's commitment to innovation
Stephanie Cernivec
October 16, 2014

I remember the first time I heard about Keurig at-home brewers when they hit the market approximately 10 years ago.


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2014 Executive of the Year Brian Kelley

Keurig Green Mountain CEO cultivates beverage brewer, brand innovation
Stephanie Cernivec
October 10, 2014

As the chief executive officer of Waterbury, Vt.-based Keurig Green Mountain Inc., Brian Kelley describes his leadership style as challenging and fast-paced but open.


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Bottled water consumption rises

Sparkling water continues to lead category growth
Stephanie Cernivec
October 10, 2014

For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.


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Surge

October 9, 2014

After 12 years, The Coca-Cola Co. brought back its Surge citrus-flavored carbonated soft drink.


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Sprite brings back Cranberry flavor

Holiday variety available through the end of the year
September 29, 2014

Sprite, a brand of Atlanta-based The Coca-Cola Co., is bringing back its limited-edition Sprite Cranberry and Sprite Cranberry Zero holiday beverages in response to consumer requests. Both beverages will become available in late September and remain on shelves through the end of the year.


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Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
September 22, 2014

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.


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Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports
Jennifer Storelli
September 15, 2014

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.


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Coca-Cola brings back Surge

Fans advocated for return of citrus-flavored soda
September 15, 2014

After a 12-year hiatus, Atlanta-based The Coca-Cola Co. is bringing back its Surge citrus-flavored carbonated soft drink.


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2014 Wholesaler of the Year: The Odom Corp.

Beverage wholesaler credits community connection with success
jessica Jacobsen
Jessica Jacobsen
September 11, 2014

With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.


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Honest Tea refreshes glass-bottled lineup

New teas switch to Fair Trade certified sugar and get new graphics, flavor
September 9, 2014

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., will refresh its glass-bottled line of teas to deepen the brand’s mission and broaden its  impact, the company says.


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