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Home » The Coca-Cola Co.

Articles Tagged with ''The Coca-Cola Co.''

Suja Juice innovates to bring organic, HPP juices to the masses

Suja Juice innovates to bring organic, HPP juices to the masses

Company releases new functional water, building new manufacturing facility
Amanda Del Buono
February 10, 2016

Health and wellness remains an overarching driving factor in the consumer packaged goods (CPG) market today. As such, consumers have increasingly grown cautious of the products that they put in their bodies, with a growing number avoiding sugar-sweetened beverages. But one brand is tackling this issue by trying to reinvent the juice category.


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Coca-Cola reports full-year and Q4 results

Company announces acceleration of refranchising plans
February 9, 2016

Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent. 


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Coca-Cola announces One Brand marketing strategy

Global program unites five brands
January 19, 2016

For the first time ever, Atlanta-based The Coca-Cola Co. will employ a global marketing strategy that will unite multiple brands within the Coca-Cola brand portfolio.


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Share a Coke packaging returns for the holidays

Coca-Cola to release holiday-themed bottles, cans
November 23, 2015

This season, Atlanta-based The Coca-Cola Co.’s flagship brand is making spirits brighter with the introduction of new holiday-themed Share a Coke packaging. 


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Beverage brands launch digital marketing campaigns

Diet Coke and Heineken utilize digital efforts
November 16, 2015

The Boyd Co. Inc. recently released a report titled “Comparative Cost of Food and Beverage Industry Processing,” which looks at operating costs for beverage processing plants, including labor, utilities, real estate and taxes.


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NACS showcases beverages in convenience stores

The Coca-Cola Co., PepsiCo announce upcoming launches
November 16, 2015

This year, not everything that happened in Vegas will stay in Vegas. The National Association of Convenience Stores (NACS), Alexandria, Va., hosted its 2015 tradeshow, which took place Oct. 11-14 at the Las Vegas Convention Center.


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2015 Executive of the Year: Seth Goldman of Honest Tea

Co-founder uses mission-driven culture to inspire employees, new products
jessica Jacobsen
Jessica Jacobsen
October 12, 2015

When Seth Goldman co-founded Honest Tea in 1998, he set out to not just develop not-too-sweet, organic beverages, but also a company that exemplifies honesty and integrity throughout its supply chain, product development, packaging and much more.


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Suja Juice announces investment deal with Coca-Cola

New investments offer growth opportunities for juice brand
August 19, 2015

Suja Life LLC, San Diego, announced an investment and distribution partnership with Atlanta-based The Coca Cola Co. The Coca-Cola Co.'s minority investment will increase the availability of Suja, moving the juice brand closer to achieving its mission of democratizing organic, cold-pressured juice, the company says. 


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Beverage industry embraces digital marketing

Beverage brands utilize social media, video campaigns
Amanda Del Buono
August 10, 2015

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.


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Coca-Cola releases 2014-2015 sustainability report

Reports highlights 2020 goals
July 28, 2015

The Coca-Cola Co., Atlanta, released its 12th annual Sustainability Report highlighting progress made in 2014 against the Coca-Cola system's 2020 sustainability goals.


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