Through its in-house innovation and market testing, The Coca-Cola Co. announced the August launch of Coca-Cola Zero Sugar, the reformulation and rebranding of Coca-Cola Zero.
Coca-Cola, Dollar General team up for military campaign
July 14, 2017
Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America. With its red, white and blue patriotic packaging, Liquid Ice America will be available throughout the summer in 12-ounce cans at participating retailers in more than 40 states through select Anheuser-Busch, MillerCoors, PepsiCo and Coca-Cola distributors.
Discount retail chain to exclusively carry Share A Coke military can collection
July 14, 2017
To celebrate and honor members of the military, Dollar General and The Coca-Cola Co.’s flagship brand released a new Share a Coke patriotic can series honoring service members, veterans and their families, the companies say.
Once again The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev) are flipping positions to claim the top spot in Beverage Industry's annual Top 100 Report. Based on 2016 financial sales, AB InBev reclaimed the No. 1 spot as sales were up more than $2 billion compared with 2015 financial sales.
Reyes Holdings to expand into California and Nevada
May 16, 2017
Reyes Holdings LLC, Rosemont, Ill., announced that it has reached a new letter of intent with Atlanta-based The Coca-Cola Co. for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.
Swire Coca-Cola USA, Draper, Utah, announced the completion of refranchising of territories in Oregon from Atlanta-based The Coca-Cola Co. This refranchising includes the acquisition of four sales and distribution facilities and one production plant in the state. Swire Coca-Cola’s operation of the territories commenced April 29.
Coca-Cola announces more names and includes Coca-Cola Life, Cherry Coke
April 18, 2017
Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.
Powerade, a brand of The Coca-Cola Co., announced the expansion of its portfolio with the addition of two new flavors: Citrus Passionfruit and Kiwi Pineapple.