With a portfolio of more than 500 beverage brands that offer more than 3,500 beverages, The Coca-Cola Co., Atlanta, has expanded greatly since its first product 125 years ago. But even with this vast portfolio, The Coca-Cola Co. continues to search for what new trends are taking place in the beverage industry and the company stays on top of it with its Venturing and Emerging Brands (VEB) business unit.
Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.
Odwalla to roll-out PlantBottle, Muscle Milk goes to college and V8 freshens up. FRS Co., Foster City, Calif., has enhanced its FRS Healthy Energy ready-to-drink beverages with a new look.
Smirnoff and Pepsi Max tempt consumers based on taste, Coca-Cola launches Million Point Giveaway, Van Gogh vodka and Corona Light reach out to specific demographics.
The Coca-Cola Co., Atlanta, is now testing The Coca-Cola Interactive Vender, a video vending machine with a large-format LCD touch screen, in shopping malls across the country.The machine, which debuted
The Top 100 Beverage Companies By RENEE PAST There are a few common themes among the Top 10 beverages companies, with lights, diets and anything that can be altered
The List Top 100 Beverage Companies by Jamie Popp 1.The Coca-Cola Co. From job cuts throughout North America in the beginning of the year to anti-American sentiment bringing down