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Home » The Coca-Cola Co.

Articles Tagged with ''The Coca-Cola Co.''

Marketing ‘Mission’

December 13, 2011
Coke Zero is partnering with Paramount Pictures for the fourth installment of “Mission: Impossible — Ghost Protocol,” which appears in theaters this month.
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Cans for a cause

December 13, 2011
The Coca-Cola Co., in collaboration with the World Wildlife Fund (WWF), turned its iconic red cans white in support of providing help to protect polar bears’ Arctic habitat.
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Burger King adds Coca-Cola’s Freestyle machines

December 5, 2011

Atlanta-based The Coca-Cola Co. will launch its Freestyle machines in all Burger King Corp. company-owned restaurant locations across the United States.


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Coca-Cola donates to Thai flood victims

November 21, 2011

The system of The Coca-Cola Co., Atlanta, has committed more than U.S. $2 million to “Reunite to Relieve and Rebuild Thailand,” a sustainable flood relief initiative designed to provide emergency relief and rebuilding  efforts to help victims of the floods in Thailand.


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Coca-Cola shares plans to advance sales momentum in North American market

November 16, 2011
The Coca-Cola Co., Atlanta, at its North America Market Tour event in Houston in late September highlighted the company’s North American roadmap for growth goals, which are to build strong brands, translate brand value into customer value, and build the capability to sustain and repeat success in the region. Sandy Douglas, president of Coca-Cola North America, and Steve Cahillane, president and chief executive officer of Coca-Cola Refreshments, noted the benefits of bringing together portions of The Coca-Cola Co., Coca-Cola Enterprises and the bottling investments group as Coca-Cola Refreshments.
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Coca-Cola invests $2 billion in India

November 14, 2011

Coca-Cola India announced a USD $2 billion investment in the country’s system beginning in 2010 for the next five years. The investment is designed to further capture the opportunity in the non-alcohol ready-to-drink (NARTD) beverage market in the country.


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Cans for a cause

November 8, 2011

The Coca-Cola Co., in collaboration with the World Wildlife Fund (WWF), turned its iconic red cans white in support of providing help to protect polar bears’ Arctic habitat.


Read More

Coca-Cola purchases Great Plains bottler

November 1, 2011

Great Plains Coca-Cola Bottling Co., Oklahoma City, has signed an agreement to be acquired by The Coca-Cola Co., Atlanta, for approximately $360 million.


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Customer satisfaction rises in soft drinks, beer categories

October 18, 2011

Despite overall declines in U.S. sales, customers are satisfied with most products in the soft drinks and beer categories, says a report released by the American Customer Satisfaction Index (ACSI).


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Visual impact

October 14, 2011
Last month, redesigned Honest Tea and Honest Ade PET bottles began hitting store shelves. Honest Tea, the Bethesda, Md.-based wholly owned subsidiary of Coca-Cola, initiated the packaging design changes more than three years ago.
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