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Home » The Coca-Cola Co.

Articles Tagged with ''The Coca-Cola Co.''

Beverage industry embraces digital marketing

Beverage brands utilize social media, video campaigns
Amanda Del Buono
August 10, 2015

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.


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Coca-Cola releases 2014-2015 sustainability report

Reports highlights 2020 goals
July 28, 2015

The Coca-Cola Co., Atlanta, released its 12th annual Sustainability Report highlighting progress made in 2014 against the Coca-Cola system's 2020 sustainability goals.


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Coca-Cola’s ‘Reach Up’ featured in Special Olympics opening ceremony

Video shares donate to Special Olympics
July 21, 2015

The Coca-Cola Co., Atlanta, a founding partner of Special Olympics International, is encouraging fans worldwide to “Reach Up” in support of people with intellectual disabilities as thousands of athletes converge in Los Angeles later this month for the 2015 Special Olympics World Games Los Angeles 2015.


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The Coca-Cola Co. encourages the world to 'Reach Up'

Company releases song for Special Olympics
June 16, 2015

This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games.

To celebrate, The Coca-Cola Co., Atlanta, founding partner of Special Olympics, has assembled a team of artists to record a unified song for the World Games titled “Reach Up.” The new song debuts will be performed during the World Games, the company says.
 


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Personalized packaging grows in beverage industry

Customization, innovation grows due to demand
Liz Cuneo
June 15, 2015

If the beverage industry were a baseball team, there would be a lot of different players, from water to wine, spirits to soda and the juices, coffee and teas in between.


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Beverage brands secure loyalty throughout generations

The Coca-Cola Co. campaigns with 100th anniversary of Contoured Bottle
Amanda Del Buono
June 15, 2015

One year on his birthday, my brother’s friends brought him a 24-pack of Coca-Cola with candles stuck in the cardboard packaging.


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Top 100 Beverage Companies of 2014

Ranking top 100 beverage brands based on 2014 sales
June 12, 2015

Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.


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The Coca-Cola Co. unveils bottle made from plants

Innovation Showcased at World Expo Milan
June 5, 2015

The Coca-Cola Co., Atlanta, unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo - Milan. PlantBottle packaging pushes the boundaries on sustainable innovation by using groundbreaking technology to create a fully recyclable plastic bottle made from renewable plant materials, the company says. 


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Vitaminwater Refresh, Vital-t

May 29, 2015

Just in time for summer, Glaceau, a division of The Coca-Cola Co., will introduce two new varieties of Vitaminwater.


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Beverage brands take advantage of apps, social media

Bud Light partners with dating app Tinder for video ad
May 15, 2015

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.


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