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Home » The Coca-Cola Co.

Articles Tagged with ''The Coca-Cola Co.''

Beverage brands secure loyalty throughout generations

The Coca-Cola Co. campaigns with 100th anniversary of Contoured Bottle
Amanda Del Buono
June 15, 2015

One year on his birthday, my brother’s friends brought him a 24-pack of Coca-Cola with candles stuck in the cardboard packaging.


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Top 100 Beverage Companies of 2014

Ranking top 100 beverage brands based on 2014 sales
June 12, 2015

Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.


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The Coca-Cola Co. unveils bottle made from plants

Innovation Showcased at World Expo Milan
June 5, 2015

The Coca-Cola Co., Atlanta, unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo - Milan. PlantBottle packaging pushes the boundaries on sustainable innovation by using groundbreaking technology to create a fully recyclable plastic bottle made from renewable plant materials, the company says. 


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Vitaminwater Refresh, Vital-t

May 29, 2015

Just in time for summer, Glaceau, a division of The Coca-Cola Co., will introduce two new varieties of Vitaminwater.


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Beverage brands take advantage of apps, social media

Bud Light partners with dating app Tinder for video ad
May 15, 2015

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.


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New Minute Maid campaign celebrates the good in every family

Coca-Cola brand includes video, social media components
April 27, 2015

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small —  that they do to make a positive difference in their children’s lives.


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Beverage Forum comes to Chicago

The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers
April 15, 2015

The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.


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The Coca-Cola Co. announces return of Share a Coke campaign

Personalized packaging to include four times as many names as last year
April 14, 2015

Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says. 


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The Coca-Cola Co. amps up Final Four fun

Coca-Cola, Coke Zero, Powerade to host events in Indianapolis
March 31, 2015

As part of the 2015 NCAA Men’s Final Four events taking place this week in Indianapolis, The Coca-Cola Co., Atlanta, has planned a series of interactive experiences for fans of all ages.


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Inca Kola teams up with OC Choppers to benefit Easter Seals

Consumers can purchase entries to win a custom-built chopper
March 26, 2015

Atlanta-based The Coca-Cola Co.’s Inca Kola brand and its Clifton, N.J.-based bottler Continental Food and Beverage Inc. (CF&B) announced the launch of a charity promotion to raise funds for Easter Seals New York’s Veterans Count program. The program will bring together the resources of Inca Kola, Orange Country Choppers (OCC), Resurrection Fighting Alliance (RFA) and AXS TV.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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