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Home » The Coca-Cola Co.

Articles Tagged with ''The Coca-Cola Co.''

Coca-Cola’s ‘Reach Up’ featured in Special Olympics opening ceremony

Video shares donate to Special Olympics
July 21, 2015

The Coca-Cola Co., Atlanta, a founding partner of Special Olympics International, is encouraging fans worldwide to “Reach Up” in support of people with intellectual disabilities as thousands of athletes converge in Los Angeles later this month for the 2015 Special Olympics World Games Los Angeles 2015.


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The Coca-Cola Co. encourages the world to 'Reach Up'

Company releases song for Special Olympics
June 16, 2015

This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games.

To celebrate, The Coca-Cola Co., Atlanta, founding partner of Special Olympics, has assembled a team of artists to record a unified song for the World Games titled “Reach Up.” The new song debuts will be performed during the World Games, the company says.
 


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Personalized packaging grows in beverage industry

Customization, innovation grows due to demand
Liz Cuneo
June 15, 2015

If the beverage industry were a baseball team, there would be a lot of different players, from water to wine, spirits to soda and the juices, coffee and teas in between.


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Beverage brands secure loyalty throughout generations

The Coca-Cola Co. campaigns with 100th anniversary of Contoured Bottle
Amanda Del Buono
June 15, 2015

One year on his birthday, my brother’s friends brought him a 24-pack of Coca-Cola with candles stuck in the cardboard packaging.


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Top 100 Beverage Companies of 2014

Ranking top 100 beverage brands based on 2014 sales
June 12, 2015

Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.


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The Coca-Cola Co. unveils bottle made from plants

Innovation Showcased at World Expo Milan
June 5, 2015

The Coca-Cola Co., Atlanta, unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo - Milan. PlantBottle packaging pushes the boundaries on sustainable innovation by using groundbreaking technology to create a fully recyclable plastic bottle made from renewable plant materials, the company says. 


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Vitaminwater Refresh, Vital-t

May 29, 2015

Just in time for summer, Glaceau, a division of The Coca-Cola Co., will introduce two new varieties of Vitaminwater.


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Beverage brands take advantage of apps, social media

Bud Light partners with dating app Tinder for video ad
May 15, 2015

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.


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New Minute Maid campaign celebrates the good in every family

Coca-Cola brand includes video, social media components
April 27, 2015

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small —  that they do to make a positive difference in their children’s lives.


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Beverage Forum comes to Chicago

The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers
April 15, 2015

The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.


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