Articles Tagged with ''The Coca-Cola Co.''

This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.

The Coca-Cola Co., Atlanta, reported its second-quarter and year-to-date 2014 operating results. In its quarterly financial statement, the company reported worldwide volume growth of 3 percent for the second quarter and 2 percent year to date, with gained value share in non-alcohol ready-to-drink (NARTD) beverages.

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.

The current economic climate coupled with governmental and consumer concerns about health and wellness created a tough environment for the carbonated soft drinks (CSDs) market this year, according to analysts.

Although the term mixologist is commonly referenced in association with alcohol products, innovations within the drink mix category are allowing consumers to become mixologists in the non-alcohol arena.

Keurig Green Mountain Inc., Waterbury, Vt., closed on the purchase of a 585,000-square-foot manufacturing facility in Douglasville, Ga., which will be responsible for producing pods for the company’s new Keurig Cold platform, set to launch in fiscal-year 2015.

The consumer packaged goods market continued to see success from beverage brand owners last year.

Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., recently crossed a major milestone, selling more than 1 billion beverages since its founding in 1998.

7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.