Articles Tagged with ''The Coca-Cola Co.''

Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., recently crossed a major milestone, selling more than 1 billion beverages since its founding in 1998.

7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.

In February, The Coca-Cola Co. and Green Mountain Coffee Roasters Inc., now known as Keurig Green Mountain, announced plans to develop a new at-home beverage system called the Keurig Cold that would enable consumers to make their own Coca-Cola branded drinks at home.

Atlanta-based The Coca-Cola Co. added three new models to its Coca-Cola Freestyle fountain equipment portfolio to help expand the number of locations suited for the technology, the company says. Like the full-size Freestyle machines, the new countertop units offer multiple beverage choices, including low- and zero-calorie options, and an interactive touchscreen experience but in a smaller unit size. The new Coca-Cola Freestyle countertop dispensers will be piloted by the end of the year, the company says.

The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.

Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.

“It’s no secret that 2013 was a challenging year,” began Larry D. Young, president and chief executive officer of Plano, Texas-based Dr Pepper Snapple Group (DPS), in his address during the company’s fourth-quarter 2013 earnings call.

Honest Tea, an independent operating unit of The Coca-Cola Co., introduced a line of organic “summer refresher” beverages.

In its largest marketing program yet, Atlanta-based The Coca-Cola Co. is inviting the world to celebrate football — commonly referred to as soccer in the United States — as a force for social good. Through its "The World's Cup" campaign, The Coca-Cola Co. will promote participation, empowerment and conversation surrounding the 2014 FIFA World Cup in Brazil with the goal of delivering the most accessible and inclusive international football championship event ever, the company says.