Articles Tagged with ''The Coca-Cola Co.''

Atlanta-based The Coca-Cola Co. is using one of its two 60-second Super Bowl ads to emphasize consumers’ dreams and aspirations. The commercial, “Going All the Way,” tells a story of triumph over adversity, the company says.

The Coca-Cola Co. added two new flavors to its line of Minute Maid Juices To Go.

Based in Draper, Utah, Swire Coca-Cola USA historically has served mostly rural areas in 11 Western states.

Accumulating 130 additional SKUs within the last five years to reach nearly 500 total SKUs, Beverage Industry Bottler of the Year Swire Coca-Cola USA was pressed to find a warehousing solution to accommodate this proliferation.

Atlanta-based The Coca-Cola Co.’s Minute Maid brand welcomed two new flavors to its Juices To Go product line: Tropical Blend and Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain both vegetable and fruit juices. Both varieties are available in 15.2-ounce single-serve bottles for on-the-go consumption.

The Coca-Cola Co., Atlanta, announced management and organizational changes related to Coca-Cola Americas in order to accelerate growth. Following the reorganization of the company’s operating structure last year, The Coca-Cola Co. is taking further action to streamline its focus and expedite its refranchising to independent bottling partners.

In order to help give back to the communities in which it operates, Swire Coca-Cola USA, Draper, Utah, partnered with several organizations to aid in the safe return of water to the areas.

The Coca-Cola Co., Atlanta, acquired the outstanding ownership stake in Zico Beverages LLC, El Segundo, Calif.

Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., released its 2013 Mission Report. The report is part of the company’s ongoing efforts to be transparent about its business practices and its mission “to seek to create and promote great-tasting, healthier, organic beverages.”

The Coca-Cola Co. introduced a new Sprite flavor for the first time in eight years.