Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsCarbonated Soft DrinksJuice & Juice DrinksSports Drinks

The Coca-Cola Co. reports Q1 2014 results

Media investments help drive brand growth

Coca-Cola
April 15, 2014

Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.

"Our growth momentum is steadily improving in line with our expectations, as we delivered sequentially stronger volume growth of 2 percent in the quarter while gaining global volume and value share in non-alcoholic ready-to-drink beverages,” said Muhtar Kent, chairman and chief executive officer of The Coca-Cola Co., in a statement. “While we are making meaningful progress across our five strategic priorities to restore our momentum, we are firmly committed to further advancing our growth trajectory through 2014 as we are accelerating marketing investments in our brands and focusing relentlessly on marketplace execution in partnership with our bottling partners around the world.

“In the near term, we are committed to delivering on our performance goals and generating increased shareowner value through improved productivity efforts and targeted investments,” he continued. “All of us at The Coca-Cola Co. remain confident in our ability to deliver on our strategies while further strengthening our foundation for profitable and sustainable long-term growth toward our 2020 Vision."

The company reported that volume in developed markets declined 1 percent, impacted by the shift in the Easter holiday from the first quarter in 2013 to the second quarter in 2014; however, volume increased in some key developed markets, including Japan and Australia. North American volume was even in the quarter.

In developing and emerging markets, volume increased 12 percent in China and 4 percent in Brazil because of strong marketing campaigns centered around holiday programming and the FIFA World Cup, as well as a system-wide focus on execution, the company says. India and Russia both grew volume by 6 percent while gaining NARTD volume and value share.

Worldwide sparkling beverage volume declined 1 percent in the quarter, largely impacted by the late Easter holiday, but the company gained value share and maintained global volume share in the category. The company also experienced growth in markets where it invested in specific marketing campaigns. For example, following its Chinese New Year campaign in China, the company experienced double-digit transaction growth. Similarly, in North America, Sochi 2014 Olympics and Super Bowl advertising drove a sequential improvement in Coca-Cola brand volume.

For still beverages, the company grew worldwide volume 8 percent in the quarter, with solid volume growth across multiple beverage categories, including juices and juice drinks, ready-to-drink teas, packaged water, sports drinks and energy drinks. The company also gained global volume and value share in total still beverages.

The company’s North America group delivered even volume versus the prior-year quarter while gaining value share and maintaining volume share. Price/mix for its sparkling business increased 2 percent, reflecting the further implementation of its new pricing strategy, while overall price/mix for the group was even.

While North American sparkling beverage volume declined 1 percent in the quarter, volume for the Coca-Cola brand was even in the quarter, benefiting from Super Bowl and Sochi 2014 Winter Olympics programming. Among its other flavored sparkling brands, Fanta was up 3 percent in the quarter, and Sprite was up 1 percent.

In the still beverage portfolio, volume grew 3 percent in the quarter, with balanced growth and volume and value share gains across most still beverage categories. This marks the 16th consecutive quarter that the company’s still beverage portfolio has either maintained or gained both volume and value share. Powerade continued its growth trajectory in the quarter, with its 9 percent growth coming from both the base business and the new Powerade Zero Drops. The Coca-Cola Co.’s juice and juice drinks business also continues to grow volume, led by its Simply brand, which was up 10 percent in the quarter following significant media investments.

Reported operating income for the North America group increased 25 percent, which includes items impacting comparability, principally net gains/losses related to economic hedges. Comparable currency neutral operating income declined 8 percent in the quarter, reflecting one less selling day in the quarter, the shift in the Easter holiday, and the timing of operating expenses, the company says.
 

KEYWORDS: Fanta financial reports powerade Simply Beverages The Coca-Cola Co.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Sports Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Coca-Cola

    The Coca-Cola Co. reports Q3, YTD 2013 results

    See More
  • Coca-Cola

    The Coca-Cola Co. reports Q2, YTD 2013 results

    See More
  • Beverage News

    The Coca-Cola Co. reports Q3 results

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing