Atlanta-based The Coca-Cola Co. released its fourth quarter and full-year 2014 results. It reported that global sparkling beverage volume grew 1 percent in both the quarter and full year driven by growth from the Coca-Cola, Sprite and Fanta brands. Coca-Cola brand volume was up 1 percent in the quarter and grew slightly for the full year, rounding to even.
According to Beverage Industry’s Best Packages of 2014 survey, portion-controlled sizes, specialty inks and a “personal” touch can give brands a leg up in the competitive beverage marketplace.
Bottler will add Cleveland and Cookeville, Tenn., to territories
December 8, 2014
Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., announced it has signed a definitive agreement with an affiliate of Atlanta-based The Coca-Cola Co. to expand the bottler’s franchise territory to include the Cleveland and Cookeville, Tenn., territories, which currently are served by Coca-Cola Refreshments USA Inc. (CCR), a wholly-owned subsidiary of The Coca-Cola Co.
Great Lakes to dedicate sales, distribution activities to Coca-Cola brands
November 19, 2014
Atlanta-based The Coca-Cola Co. signed a definitive agreement with Great Lakes Coca-Cola Distribution LLC, a wholly owned subsidiary of Reyes Holdings LLC, Rosemont, Ill. This agreement follows a letter of intent announced in February with Reyes Holdings LLC for the granting of territories in the greater Chicago area. The Coca-Cola Co. anticipates closing the transaction in 2015, but financial terms were not disclosed.
Starbucks, Coca-Cola host special events to honor military
November 11, 2014
In honor of Veteran’s Day, Nov. 11, multiple beverage brands are finding ways to salute our nation’s troops and their sacrifices in the days before and after this federal holiday.
Soda sweetened with cane sugar and stevia leaf extract
November 4, 2014
Following its initial summer rollout in select The Fresh Market stores, Coca-Cola Life now is available across the United States. A brand of Atlanta-based The Coca-Cola Co., Coca-Cola Life is the company’s first reduced-calorie carbonated soft drink sweetened with cane sugar and stevia leaf extract.
Sprite, a brand of Atlanta-based The Coca-Cola Co., launched a new video meant to inspire viewers and capture LeBron James’ return to his hometown of Akron, Ohio, from a new perspective. Directed by Jason Rosenberg of the Bandito Brothers, the video titled "The First Home Game," features James' on-the-court highlight footage as local fans share their anticipation for his first home-court appearance of the season. The video also features Imagine Dragons’ new single "I Bet My Life" as the background track.
Company loses net revenue in North America, maintains value share
October 21, 2014
The Coca-Cola Co., Atlanta, reported mixed results for its third-quarter and year-to-date 2014 timeframes, with Chairman and Chief Executive Officer Muhtar Kent calling out “early signs of progress.”
Independent Coca-Cola bottler will exchange territory in Jackson, Tenn., for territory in Lexington, Ky.
October 20, 2014
Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., announced that it has signed a definitive agreement with Atlanta-based The Coca-Cola Co. to exchange its franchise territory in Jackson, Tenn., for territory currently served by Coca-Cola Refreshments USA Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Co., in Lexington, Ky.
St. Arnold Brewing donates to animal welfare causes
October 16, 2014
To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.