Beverage Forum comes to Chicago

The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers

The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.

This year’s program, “Charting the Next Beverage Frontier,” will focus on the trends and tolls beverage companies need to help their brands excel. The annual event also will feature speakers representing a number of different markets throughout the beverage industry. The following are the featured keynote speakers for the two-day conference: Katie J. Bayne, senior vice president of global sparkling brands for The Coca-Cola Co.; Al Carey, chief executive officer of PepsiCo Americas Beverages; Bill Hackett, president of Constellation Brands’ beer division; Kevin Klock, chief executive officer of Talking Rain Beverage Co.; Rodney Sacks, chairman and chief executive officer of Monster Beverage Corp.; and Anthony von Mandel, founder and chief executive officer of The Mark Anthony Group of Companies/Mike’s Hard Lemonade Co.

The opening day of the conference also will feature the awards presentation, recognizing the Companies of the Year and the Lifetime Achievement award recipients. Also taking place that day will be panel discussions, including “Resurgence: Revitalizing Brand Growth”; “Emerging Brands: Keys to Success”; and “A Glimpse into the Next Beverage Frontier … A Wall Street Viewpoint.”

Two panel discussions also will be open for attendance on the second day of the event. “The Future of Distribution” will take place from 9 to 9:45 a.m., and “The Beverage of the Future” will take place from 11 to 11:45 a.m. The afternoon session will conclude with four workshops: “Workshop 1, Top Trends Shaping the Refreshment Beverage Market”; “Workshop 2, Back Bar to Retail Shelf: Leveraging the Alcohol On-premise/Off-premise Connection”; “Workshop 3, Top Trends Shaping the Beverage Alcohol Market”; and “Workshop 4, $4 million for 30 seconds: Is Super Bowl Advertising Really Super? Analyzing Big Data for the Answers.”

To learn more details about The Beverage Forum, visit beverageforum.com.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.