Beverage Industry Magazine

2013 October

The October 2013 Beverage Industry includes a cover story on our 2013 Executive of the Year, Jim Koch of The Boston Beer Co., as well as articles about sparkling water, natural retailers, and more. Check it out today!

Cover Story

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Features

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Natural retailers pursue an organic appeal

Natural channel growth outpaces conventional retailers
Jennifer Storelli
October 11, 2013

Approximately two out of three “health and eco” consumers identify selection of healthy and organic products or produce as the most important factor when deciding where to shop regularly, according to the August 2013 “Market Lifestyle of Health and Sustainability (LOHAS) MamboTrack Health & Natural Shopper Research & Beverage Market Industry Insight” report.


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Columns

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R&D News: October 2013

Companies release new identities, websites to better connect with customers
October 16, 2013

Roha Group, Mumbai, launched its global reorganization initiative by unveiling a new corporate identity and six division logos.


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Performance beverage-makers discuss choosing ingredients

ANSI, BSN, VPX offer insights into performance beverage formulations
Jennifer Storelli
October 16, 2013

When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.


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Drinking in the natural benefits

Peak Organic beer, Solixir offer organic beverage appeal
Jennifer Storelli
October 11, 2013

Consumers’ interest in the health and wellness benefits of natural and organic food products has translated into the creation of beverages to meet these market needs.


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Process Expo continues to grow

Trade show adds educational programs
jessica Jacobsen
Jessica Jacobsen
October 16, 2013

Experiencing strong growth since its 2011 show, Process Expo, taking place Nov. 3-6 at McCormick Place in Chicago, will feature more than 200,000 feet of exhibit space dedicated to showcasing the latest in food processing technology from more than 500 equipment suppliers.


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Showing off a surreal world

Hendrick’s Gin shows fans the world inside the bottle
Jennifer Storelli
October 16, 2013

While many brands enter into the consumer world to connect with their target audiences, Hendrick’s Gin is taking a different approach and bringing fans into its own world.


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Two heads are better than one

Craft beer companies collaborate to expand influence
Stephanie Cernivec
October 16, 2013

It isn’t always easy to work as part of a team — especially when you’re competitors. However, it’s something the craft brewing industry has taken to heart in order to help increase its share of the beer market.


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An informative time of year

Beverage brands celebrate causes in October
jessica Jacobsen
Jessica Jacobsen
October 16, 2013

There aren’t many months that I enjoy more than October. There’s a chill in the air that allows me to bring out my favorite sweaters and sweatshirts from the closet, but it’s not too cold to prevent me from enjoying all the seasonal activities. But October is more than fun fall festivities.


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Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs
October 16, 2013

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.


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Supplier’s Marketplace: October 2013

Read about the latest releases from Paul N. Gardner Co., GEA Heat Exchangers GmbH, Telogis Inc. and many more.
October 16, 2013

Admix introduced Rotosolver II, an energy-saving high-shear mixer. This next-generation equipment is designed to offer a 30 percent reduction in energy consumption and a 10 percent improvement on dispersion when compared with the original model, the company says.


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Best Fleet Graphics of 2013

Leading fleets use innovative graphics to stand out
Tom Kelley
October 16, 2013

Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day.


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Robots learn to build efficiency

Robotics sales on the rise as more companies realize their benefits
Jennifer Storelli
October 16, 2013

Just like Rosie the robot maid from the 1960s cartoon “The Jetsons” helped the Jetson family with the housework and sometimes the parenting to ease the pressures of home life, robots in the beverage industry are helping to make industrial life a bit easier.


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Sensient Colors LLC releases new natural color options

October 16, 2013

Sensient Colors LLC, a business unit of Sensient Technologies Corp., released a complete color spectrum of clean label, bright and stable natural blues and greens permitted in the United States for use in food and beverages, the company says.


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David Michael takes flavor innovations on tour

Beverage R&D company visits Beverage Industry office
October 16, 2013

At the 10th anniversary of its Innovation Roadshow, team members of Philadelphia-based David Michael & Co. took the company’s flavor innovations on the road to share with clients, educational institutions and media across the country.


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